"In less than three months from the decision to proceed, we were achieving profitable results," said Chuck Moyer, vice president of marketing and supply chain management for J&L Industrial Supply. "To my knowledge, there isn't another solution of this type available in the industrial space."

NetP 7.0 is delivered in modular form, based on customer needs and priorities. Intelligence Manager(TM), the core of NetP 7.0, includes analytics that aggregate and analyze information about customers, products and transactions in order to generate actionable intelligence. Intelligence Manager(TM) also enables marketers and merchandisers to apply business rules and filters that work in conjunction with intelligence generated by analytics. NetP 7.0 Channel Injectors(TM) automatically deliver the output of Intelligence Manager(TM), such as product recommendations, target customer lists, and other forms of sales intelligence, directly into the selling process. Channel Injectors(TM) are available for call center, inside sales, field sales, web, e-mail and direct mail.

The ROI that NetP 7.0 delivers is directly measurable, in the form of increased revenue, enhanced profit, greater loyalty and decreased sales training time. NetP 7.0 can be implemented rapidly, typically in four to ten weeks, and is designed to complement customers' existing systems and processes.

Pembroke Consulting, a strategy consulting firm for distributors, manufacturers and technology companies, recently completed a three-week study of J&L Industrial Supply's use of NetP 7.0.

"Our research indicated the company is already realizing a hard return on investment using NetP 7.0's B2B tools. We also found evidence of additional `soft returns' that were difficult to quantify," said Adam J. Fein, president of Pembroke Consulting. "Our study showed NetP 7.0 provided tangible and almost immediate results."

NetP 7.0 will become generally available this month. This new offering incorporates key components from the company's previous products, including Personalization Manager(TM) and Distribution Analyst(TM), with its proven Sales Playbook(TM) application that arms field sales personnel with customer-specific sales intelligence.

"NetP 7.0 embodies the focus of Net Perceptions - helping our customers continuously derive actionable intelligence from their data, and then `injecting' this intelligence directly into their selling process. NetP 7.0 automatically enhances every interaction that our customers have with their customers - whether face-to-face, over the phone, via the web or through outbound campaigns," says Don Peterson, Net Perceptions' president and chief executive officer. "We've proven substantial `hard' ROI and fast implementation, without the need to `rip and replace' existing systems."

Keith Fletcher, CRM development manager for GUS Home Shopping, the United Kingdom's largest home shopping retailer, had this to say, "The thing about Net Perceptions is, if you temporarily turn the software off for maintenance in the call center, I have had sales advisors cry when they can't use it. They want to make the sales."

Net Perceptions and the Net Perceptions logo are registered trademarks of Net Perceptions, Inc. All other trademarks are the property of their respective owners. This press release contains "forward-looking statements" within the meaning of the federal securities laws, including statements concerning business strategies and their intended results, and similar statements concerning anticipated future events and expectations that are not historical facts. The forward-looking statements in this press release reflect management's best judgment at the time they are made, but all such statements are subject to numerous risks and uncertainties, which could cause actual results to differ materially from those expressed in or implied by the statements herein. Additional information concerning potential factors that could effect future financial results are detailed from time to time in the company's filings with the U.S. Securities and Exchange Commission.