NEW YORK--(BUSINESS WIRE)--Jan. 16, 2001--National Retail Federation Convention--Net Perceptions(R) (Nasdaq: NETP), an innovator in the development of marketing and merchandising software, officially launched Retail Revelations(TM), a suite of products and services, at the National Retail Federation (NRF) Expo on Monday, January 15. As part of the unveiling, the company held an invitation-only celebration for several hundred customers, media and other guests at the exclusive SPA nightclub in Manhattan.

"We have cause to celebrate," said Steven Snyder, Net Perceptions president and CEO. "We've created a powerful combination of retail solutions that cover critical merchandising and marketing performance issues. Whether you want better insight into what products to advertise to generate the most traffic to your physical stores, recommendations for how to liquidate overstocks on the Web while protecting your margins, or simply want to increase promotional effectiveness and improve overall sales - Net Perceptions can help."

Jeff Roster, Gartner Dataquest, senior analyst, Retail, noted, "Retailers are interested in enterprise applications that can meet bottom-line sales objectives while staying focused on the customer. Measurement is key and if Net Perceptions is able to show it's ability in these areas than it's got something retailers should want to look at."

The Retail Revelations suite consists of four distinct solutions for turning insight into profitable action:

Advertising Advisor: Increases the return on print circular advertising. By analyzing point-of-sale data at the store-item level, Advertising Advisor identifies what collection of products should be advertised to drive higher overall sales, increase store traffic, maximize margins and decrease markdowns.

E-commerce Analyst: Helps retailers improve Web site performance by analyzing online purchase behavior. E-commerce Analyst is the only analytics solution that integrates customer-focused marketing information with product-focused merchandising data.

Personalization Manager: The newest Net Perceptions offering, premiering at NRF, it combines Net Perceptions' award-winning, real-time personalization technology with the rule-building capabilities needed to make sure that the products customers are offered don't just best suit their tastes, but also come from in-stock inventory and can deliver strong margins.

Call Centers: Backed by Net Perceptions' real-time personalization technology, live call center customer service representatives are supplied recommendations for customer product offerings that are personalized to the individual consumer, dramatically increasing acceptance rates and customer satisfaction.

About Net Perceptions

Net Perceptions, a leading provider of precision merchandising and personalization infrastructure software, is the innovator and preeminent supplier of software solutions that allow companies to translate insight into profitable business action. Its Commerce Solutions and Knowledge Solutions products enable companies to capitalize on business information and optimize product assortments, pricing, customer relationships and intellectual capital. Customers include Best Buy, GUS, J.P. Morgan, JC Penney, Kmart and Tesco. The company is based in the U.S. and has offices in six other countries, including the UK, Germany, Hong Kong, Singapore and a joint venture operation in Japan. For more information visit http://www.netperceptions.com or call 800-466-0711.

Net Perceptions is a registered trademark of Net Perceptions. All other trademarks are the property of their respective owners. This news release contains forward-looking statements that involve a number of risks and uncertainties. Among the important factors that could cause actual results to differ materially from those indicated by such forward-looking statements are the company's limited operating history, delays in product development, development of the Internet market, changes in product pricing policies, competitive pressures, and the risk factors detailed from time to time in the company's periodic reports and registration statements filed with the U.S. Securities and Exchange Commission

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