| CHICAGO, Jun 26, 2001 (BUSINESS WIRE) -- Retail Systems 2001, McCormick Place How should you change your assortment
mix to increase traffic, revenue or market basket gross margin? What clusters of
products make good "bundles" or end-cap displays? How can you reactivate lapsed
customers? The answers to these and dozens of other high-gain retail questions
are now available at the push of a button with the latest product offering from
Net Perceptions, a pioneer in the development of Intelligent Demand
Generation(TM) solutions.
Today, at the national Retail Systems Show in Chicago, Net Perceptions, Inc
(Nasdaq:NETP), officially introduced Retail Analyst software, the latest
addition to its Retail Revelations(TM) suite of software and services. This
multi-channel retail reporting and analysis solution helps marketers and
merchandisers drive more revenue and profit by building demand and increasing
loyalty through a better understanding of customer behavior, preferences and
needs.
Retail Analyst combines deep retail-specific data mining capabilities with OLAP
reporting and analysis. Reports focus on four key areas: assortment analysis,
vendor analysis, web channel metrics and customer performance reporting. Each
report allows marketers to drill down to specific store locations as well as
store service areas for Web and call center channels. Using these reports,
retailers have information packaged and delivered to them in an easier-to-use,
more relevant format that enables them to make more informed decisions that can
increase customer conversion and customer retention as well as overall revenue
and profitability. In addition to the automated reporting features, the OLAP
functionality included in Retail Analyst allows marketers and merchandisers to
conduct ad hoc data exploration and drill deeper into particular areas of
interest, such as where a particular product is selling best within a particular
region or city and why.
"Many analytics tools require a lot of massaging to generate the types of
reports that Retail Analyst can generate out-of-the-box," said Don Peterson, Net
Perceptions president and CEO. "That's a significant benefit in terms of saving
time, energy, resources and frustration. In addition, we offer a deeper level of
retail-specific data mining capabilities with our retail OLAP reporting and
analysis."
Retail Analyst complements other solutions within the Retail Revelations suite,
working virtually seamlessly with Net Perceptions Personalization Manager for
Call Centers and Personalization Manager for E-Commerce. The combination of
these products allows users to easily and dynamically create and incorporate new
target audiences into their campaigns.
For more information on the Retail Revelations(TM) Retail Analyst contact Net
Perceptions at www.netperceptions.com or call 800-466-0711.
About Net Perceptions
Net Perceptions (Nasdaq:NETP) provides intelligent demand generation solutions
to multi-channel retailers. Its Retail Revelations suite of software and
services measurably improves merchandising, marketing and advertising
effectiveness by providing actionable insight into product, promotion and
customer interactions. Founded in 1996, Net Perceptions is headquartered in
Minneapolis and has offices throughout the United States and in Europe.
Customers include market leaders such as Best Buy, Brylane, GUS (Great Universal
Stores), JC Penney, Kmart, Lowes and Tesco. For more information visit
http://www.netperceptions.com or call 800-466-0711.
Net Perceptions and the Net Perceptions logo are registered trademarks of Net
Perceptions, Inc. All other trademarks are the property of their respective
owners. This news release contains forward-looking statements that involve a
number of risks and uncertainties. Among the important factors that could cause
actual results to differ materially from those indicated by such forward-looking
statements are the company's limited operating history, delays in product
development, development of the Internet market, changes in product pricing
policies, competitive pressures, and the risk factors detailed from time to time
in the company's periodic reports and registration statements filed with the
U.S. Securities and Exchange Commission.
CONTACT: Net Perceptions, Minneapolis
Jacqueline Hanson, 952/842-5063 or 800/466-0711
jhanson@netperceptions.com
or
Waggener Edstrom
John Taylor, 425/638-7000
johnt@wagged.com
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