MINNEAPOLIS--(BUSINESS WIRE)--April 3, 2001--Net Perceptions, Inc., (Nasdaq:NETP) a leading marketing and merchandising software company, today announced that John Kennedy, chief financial officer of RSA Security Inc., has joined Net Perceptions, Inc. as a member of the company's board of directors, effective April 2, 2001. Kennedy will fill the position previously held by Doug Burgum, Great Plains chairman and CEO, who is leaving his director position due to increased responsibilities created by his company's recent acquisition by Microsoft.

"Joining Net Perceptions' Board in January of 1999, the agreement was for a two-year term," said Burgum. "I've stayed on because it has been a rewarding experience to sit on Net Perceptions' board during its periods of exciting growth and recent periods of economic uncertainty. Going forward, Net Perceptions is well-positioned to meet its current challenges and should emerge a strong, solid company."

Burgum's position is being filled by Kennedy, who has served as chief financial officer of RSA Security, Inc. since August 1999. Kennedy has more than a decade of experience directing financial as well as merger and acquisition strategy for technology companies.

In response to his new role, Kennedy said, "I've watched this company for years with a great deal of interest. Net Perceptions' proven technology is providing tremendous value to their current customers. It's a pleasure to be joining Net Perceptions' Board. I'm looking forward to helping the company recognize its full potential in the retail marketplace and developing markets."

"Mr. Kennedy is a very welcome addition to our Board," said Tom Donnelly, Net Perceptions chief financial officer. "John brings a wealth of financial expertise and discipline to our company. And, in RSA Security Inc. we have access to a strong model for sustained financial performance." Prior to joining RSA Security Inc., Kennedy served for a year as chief financial officer and vice president of Finance of decalog, an investment management software company. Previously, he served as chief financial officer and vice president, finance of Natural MicroSystems Corp., a provider of telecommunications equipment and software, from 1993 to 1998, serving also as treasurer from 1995 to 1998. Kennedy also serves on the Board of Harvard Bioscience Inc., a provider of tools to accelerate drug recovery.

About Net Perceptions

Net Perceptions is a leading provider of precision merchandising and personalization infrastructure software that allows companies to translate insight into profitable business action. Its products enable companies to capitalize on business information and optimize product assortments, pricing and customer relationships. Customers include market leaders such as Best Buy, GUS, J.C. Penney, Kmart and Tesco. For more information visit http://www.netperceptions.com or call 800-466-0711. Net Perceptions and its logo are registered trademarks of Net Perceptions. All other trademarks are the property of their respective owners. This news release contains forward-looking statements that involve a number of risks and uncertainties. Among the important factors that could cause actual results to differ materially from those indicated by such forward-looking statements are the company's limited operating history, delays in product development, development of the Internet market, changes in product pricing policies, competitive pressures, and the risk factors detailed from time to time in the company's periodic reports and registration statements filed with the U.S. Securities and Exchange Commission.

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