MINNEAPOLIS, Feb. 17 /PRNewswire/ -- Net Perceptions Inc. (Nasdaq: NETP), the leading supplier of enterprise-wide personalization software and services today announced that wine.com, the leading global wine portal, has now deployed Net Perceptions for E-Commerce to make purchasing wine easy and hassle-free. Wine.com also uses Net Perceptions' award-winning realtime one-to-one recommendation solution to help its customers make wine selections that both broaden their current knowledge and fit their personal tastes.

"The response to the wine recommendations has been spectacular," said wine.com's president and CEO, Bill Newlands. "Teaming with Net Perceptions is allowing us to better serve our customers by providing the assistance they're looking for in wine selection. In addition, having wines recommended adds an element of fun to wine shopping on our site by giving customer's an opportunity to explore new wines they might not have considered trying before."

The implementation of Net Perceptions for E-commerce helps wine.com's online customers easily find the perfect bottle of wine or wine-related gift. It serves as a customer's personal digital shopper by understanding the individual's wine preferences based on the wines they've bought and enjoyed in the past, along with the wines they are currently selecting. The site learns and remembers an individual customer's preferences and can recommend items tailored to meet their specific tastes. Recommendations are made to the online shopper by comparing these preferences with other individuals with similar tastes.

Additional recommendations for wines that customers would enjoy are also easily accessible during check out.

"Just as a customer would turn to a sommelier for wine expertise, Net Perceptions for E-commerce speaks directly to each customer's unique wants, needs and tastes," said Steve Larsen, senior vice-president, Net Perceptions. "Our partnership with wine.com is natural because wine is all about personal tastes and preferences, which easily can be captured and recommended by our technology."

About wine.com (www.wine.com)

Founded in 1994, wine.com was the first wine merchant on the Web and a pioneer in electronic commerce. The company's site, www.wine.com, offers an ever-growing selection of domestic and international wines and wine-related gifts and accessories to customers worldwide. The company makes wine buying easy and fun with detailed wine information, its proprietary wine tasting chart and expert advice from its professional wine team lead by two Master Sommeliers. Each wine offered on the site is tasted and selected by wine.com's team of wine experts and is 100% guaranteed. The Winery Shops@wine.com, features exclusive wines from such leading wine brands as Niebaum-Coppola, Kendall-Jackson, Sterling Vineyards and Domaine Chandon. Wine.com is able to ship wine through a legally compliant network of wholesalers and retailers to more than 90% of the United States, as well as Asia and Europe. Wine.com is privately held and headquartered in Napa, with an office in Palo Alto, California.

About Net Perceptions

Net Perceptions is the pioneer and leading supplier of enterprise-wide personalization software and services that empower businesses to share information and market to customers on a real-time one-to-one basis across multiple touch points. Net Perceptions solutions learn more about each individual's needs, tastes and preferences with every interaction, then make increasingly personalized recommendations. Based in Minneapolis, Net Perceptions is a publicly held company that operates additional offices in Austin, Texas; Dallas, New York, San Francisco, Berkshire, England; Amsterdam and a joint venture office in Japan. Customers include many of the world's best-known brands including: Art.com; Bertelsmann; Billboard TalentNet; CDNOW; E!Online, Kraft, Micron, SkyMall, Tower Records and Ticketmaster Online. For more information about Net Perceptions products visit http://www.netperceptions.com or call 800-466-0711.

Net Perceptions is a registered trademark of Net Perceptions Inc. All other trademarks are the property of their respective owners. This news release contains forward-looking statements that involve a number of risks and uncertainties. Among the important factors that could cause actual results to differ materially from those indicated by such forward-looking statements are the company's limited operating history, delays in product development, development of the Internet market, changes in product pricing policies, competitive pressures and the risk factors detailed from time to time in the company's periodic reports and registration statements filed with the Securities and Exchange Commission.

SOURCE Net Perceptions Inc.

CONTACT: Jacqueline Hanson of Net Perceptions, 612-918-1749, or jhanson@netperceptions.com; or Rich Adolf of Waggener Edstrom, 425-637-9097, richa@wagged.com/