ORLANDO, Fla.--(BUSINESS WIRE)--Oct. 4, 2000--WebTaggers Inc. (www.webtaggers.com), an innovative application service provider delivering highly targeted content for e-merchants, today announced that Net Perceptions Inc. (Nasdaq:NETP) has contracted with WebTaggers to license WebTaggers overlay technology.

Net Perceptions is a leading supplier of enterprise personalization and precision marketing software. Net Perceptions plans to incorporate a portion of the WebTaggers technology as part of a reporting display feature to be incorporated into its E-Commerce Analyst solution.

"In today's competitive online economy, fast, reliable access to site performance metrics sets e-commerce winners apart," said Paul Bieganski, Net Perceptions CTO. "Net Perceptions E-Commerce Analyst offers merchants valuable insight into how their business is doing overall. WebTaggers technology will enhance E-Commerce Analyst by helping us deliver a strong, innovative, visually compelling reporting mechanism."

"E-merchants today need to evaluate and respond to site performance in real time. Linking WebTaggers real time, square inch analysis technology with the overall capabilities of Net Perceptions E-Commerce Analyst is an obvious and perfect fit," said David Chevalier, WebTaggers CEO. "We are excited to be working with a trusted market leader like Net Perceptions to rapidly bring this unique technology to market."

Net Perceptions E-Commerce Analyst provides an overall picture of which customers are spending the most, what customers are buying and what they are most likely to want. The WebTaggers technology Net Perceptions has licensed offers e-merchants detailed, same-page site analysis so they can respond to changing site activity on the spot. WebTaggers comprehensive content delivery solution enables e-merchants to make the content connection, increasing look-to-buy ratios by responding to consumer preferences instantly.

About WebTaggers

WebTaggers delivers highly targeted content for e-merchants based on consumer's real-time product views across the Web. Leading the next wave of content delivery technologies, the WebTaggers solution gives merchants the agility to react to consumer preferences instantly. By enabling merchants to deliver the content consumers want when they want it, WebTaggers increases look-to-buy, retention and acquisition rates. Incorporated in 1999, WebTaggers is privately held and headquartered in Austin, Texas. For more information about WebTaggers products visit www.webtaggers.com or call 512/794-0804.

About Net Perceptions

Net Perceptions is a leading provider of precision marketing and enterprise personalization software solutions. Net Perceptions' software is designed to drive the earnings and revenues of its customers through a better understanding of its customers, employees and products, enabling businesses to optimize information and product assortments, prices and inventories and to offer the right product to the right customer at the right price. Net Perceptions' customers include many of the world's best-known brands including: Bertelsmann, CDNOW, The Children's Place, Egghead.com, Procter & Gamble, eToys.com, Fingerhut, Hudson's Bay Company, J.C. Penney, Tower Records, Walgreens and Williams-Sonoma. The company has offices in Minneapolis; San Francisco; New York; Austin, Texas; Richardson, Texas; Berkshire, U.K.; Hong Kong; Singapore; Frankfurt, Germany; Toronto and a joint venture operation in Japan. For more information about Net Perceptions products visit http://www.netperceptions.com or call 800/466-0711.

--30--sw/sa*