ASP-Delivered GreenLight Go!(SM)

Quickly and Easily Identifies Best Customers and Products

SEATTLE, Feb. 28 /PRNewswire/ -- Who are my best customers and why? Which of my customers are at-risk? What products do my customers want the most? Am I meeting my marketing objectives? Now marketers can quickly and easily get straightforward answers to these questions with GreenLight Go!(SM) Web marketing analysis. Net Perceptions, Inc. (Nasdaq: NETP), a leader in enterprise-wide personalization software and services, today announced the general availability of GreenLight Go! at the DMA net.marketing Conference.

The Web site analysis and reporting tool represents the first time marketers can get complete answers to business-critical questions from a single source -- without additional analysis or number crunching, according to Steve Larsen, Net Perceptions senior vice president.

The Single Source for Viewing Site Performance

From daily reports that show high-level business performance to in-depth analysis of specific statistics, the ASP-delivered (Application Service Provider) solution analyzes a broad spectrum of site data to understand everything that impacts the performance of a Web business -- customers, products, Web content, navigation and transactions. Together, this information gives e-tailers a comprehensive view of their Web site's business performance -- a view previously unavailable via a single solution.

"Some e-commerce reporting products provide you with partial information such as basic navigational data, visitor data or high-level customer information," said Larsen. "But that's not enough to make valid decisions. Basing strategic decisions on pieces of the puzzle is often worse than not having any information at all."

Track Performance Throughout Customer Lifecycle

From first-time visitor to loyal customer, GreenLight Go! provides e-tailers with important information at all stages of the customer lifecycle. Using this information, e-tailers develop marketing and merchandising programs that:

* Increase the quantity and quality of visitors to the site.

* Increase the conversion rate from browser to customer by developing the

best offer to drive initial purchases.

* Increase the value of a transaction through cross-sell offers that

factor in important business aspects such as margin and the product's

role in generating additional purchases.

* Increase the number of repeat customers and the frequency of their

purchases by mapping optimized product offers to individuals.

ASP Offering for Easy Implementation

GreenLight Go! is an ASP-based offering hosted at Net Perceptions Data Center in Dallas. Users simply point their browser to a secure Web site, enter a password, and click the reports for viewing. The ASP format gives companies that don't want to redirect resources to creating and maintaining an extensive internal analysis and reporting capability a quick, cost-effective alternative to accessing this type of sophisticated data.

GreenLight Go! Complements Net Perceptions for Marketing Campaigns 2.0

"Solutions that offer combined online analysis and offline analytics allow e-marketers to build stronger customer relationships," said Gene Alvarez, program director, META Group, Inc. "This combination of analytics allows companies to identify what to market, to whom, and then provides the means for acting on that information at an individual level."

GreenLight Go! is a natural complement to the Net Perceptions for Marketing Campaigns 2.0 product also introduced today. The offline reports generated by GreenLight Go! supply marketers with the ideal source to determine what customers to target and what types of products to promote via Net Perceptions for Marketing Campaigns online email initiatives. Net Perceptions for Marketing Campaigns 2.0 is a marketing solution that allows marketers to customize their email campaigns at an individual customer level.

About Net Perceptions

Net Perceptions is a leading provider of realtime personalization and precision marketing software solutions for Internet and multi-channel retailers. Our software is designed to help retailers understand customers individually, optimize product assortments, prices and inventories and offer the right product to the right customer at the right price. On February 14, 2000, Net Perceptions completed its acquisition of Knowledge Discovery One (KD1); a provider of advanced data analysis solutions for multi-channel and dot.com retailers. Net Perceptions' customers include many of the world's best-known brands including: Art.com, Bertelsmann, CDNOW, Egghead.com, eToys.com, Fingerhut, Hudson's Bay Company, J.C. Penney, Procter & Gamble, Tower Records and Walgreens. The Company was incorporated in Delaware on July 3, 1996. Our principal executive offices are located at 7901 Flying Cloud Drive, Minneapolis, Minnesota 55344, and we lease offices in our other locations, including San Francisco, California, New York, New York, Austin, Texas, Richardson, Texas, and Berkshire, United Kingdom.

Net Perceptions is a registered trademark of Net Perceptions Inc. GreenLight Go! is a service mark of Net Perceptions. All other trademarks are the property of their respective owners.

This news release contains forward-looking statements that involve a number of risks and uncertainties. Among the important factors that could cause actual results to differ materially from those indicated by such forward-looking statements are the company's limited operating history, delays in product development, development of the Internet market, changes in product pricing policies, competitive pressures and the risk factors detailed from time to time in the company's periodic reports and registration statements filed with the Securities and Exchange Commission.

SOURCE Net Perceptions, Inc.

CONTACT: Jacqueline Hanson of Net Perceptions, 612-918-1749, or cell, 612-385-3949, or jhanson@netperceptions.com; or Rich Adolph of Waggener Edstrom, 425-637-9097, or richa@wagged.com/