MINNEAPOLIS, March 29 /PRNewswire/ -- Net Perceptions, Inc. (Nasdaq: NETP) today announced it is addressing the need for integrated personalization solutions in the telecommunications industry by entering into an agreement with SBC Communications (NYSE: SBC) to install Net Perceptions 1:1 realtime personalization technology in areas of SBC's call centers operations. SBC will use Net Perceptions for Call Centers 2.0 software to instantly deliver personalized product and service recommendations to its customers.

"Telecommunications is one of the most intensely competitive industries," said Steven Snyder, Net Perceptions president and CEO. "By using Net Perceptions technology, SBC can enhance customer service by instantly presenting customers with the kind of personalized recommendations that enhance overall customer service."

About SBC

SBC Communications Inc. (www.sbc.com) is a global communications leader. Through its subsidiaries' trusted brands - Southwestern Bell, Ameritech, Pacific Bell, SBC Telecom, Nevada Bell, SNET and Cellular One -- and world-class network, SBC's subsidiaries provide local and long-distance phone service, wireless and data communications, paging, high-speed Internet access and messaging, cable and satellite television, security services and telecommunications equipment, as well as directory advertising and publishing. In the United States, the company currently has 90.4 million voice grade equivalent lines, 11.2 million wireless customers and is undertaking a national expansion program that will bring SBC service to an additional 30 markets. Internationally, SBC has telecommunications investments in 23 countries. With more than 204,000 employees, SBC is the 13th largest employer in the U.S., with annual revenues that rank it among the largest Fortune 500 companies.

About Net Perceptions

Net Perceptions is a leading provider of realtime personalization and precision marketing software solutions for Internet and multi-channel retailers. Its software is designed to help retailers understand customers individually, optimize product assortments, prices and inventories and offer the right product to the right customer at the right price. On February 14, 2000, Net Perceptions completed its acquisition of Knowledge Discovery One (KD1); a provider of advanced data analysis solutions for multi-channel and dot.com retailers. Net Perceptions' customers include many of the world's best-known brands including: Art.com, Bertelsmann, CDNOW, Egghead.com, eToys.com, Fingerhut, Hudson's Bay Company, J.C. Penney, Procter & Gamble, Tower Records and Walgreens. Incorporated in Delaware, July 3, 1996, the company has offices in Minneapolis, San Francisco, New York, Austin, Texas, Richardson, Texas, and Berkshire, U.K.

Net Perceptions is a registered trademark of Net Perceptions Inc. All other trademarks are the property of their respective owners.

This news release contains forward-looking statements that involve a number of risks and uncertainties. Among the important factors that could cause actual results to differ materially from those indicated by such forward-looking statements are the company's limited operating history, delays in product development, development of the Internet market, changes in product pricing policies, competitive pressures and the risk factors detailed from time to time in the company's periodic reports and registration statements filed with the Securities and Exchange Commission.

SOURCE Net Perceptions, Inc.

CONTACT: Jacqueline Hanson of Net Perceptions, 612-918-1749, or 612-385-3949, or jhanson@netperceptions.com; or Rich Adolph of Waggener Edstrom, 425-637-9097, or richa@wagged.com/