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2003-2004 | 2002 | 2001 | 2000 | 1999 Net Perceptions (ticker: NETP, exchange: NASDAQ) News Release - Oct-12-2000

Personalization Summit 2000 Triples in Size Over Last Year; Leading Marketers Embrace Personalization to Create New Rules in 21st Century Marketing

SAN FRANCISCO--(BUSINESS WIRE)--Oct. 12, 2000--With upwards of 2,000 attendees expected to take-over Nob Hill hotels Nov. 10-12 for the second annual Personalization Summit here, it's easy to see just how much steam Customer Relationship Management (CRM) and the Personalization movement is gaining among devotees of advanced marketing techniques.

The first Personalization Summit made its debut here one year ago to a surprisingly large audience of nearly 700, stretching the capacity of the host Fairmont Hotel. But next month's event - which has tripled in size and scope - has required conference organizers to expand the venues to include not just the Fairmont Hotel, but the Masonic Center and Stanford Court Hotel, as well.

Personalization Summit 2000 will bring together customers, partners, technology and marketing experts and industry leaders for two days of actionable general sessions, informative break-outs and an exhibit fair featuring top providers of personalization technology.

The exponential interest in the Personalization Summit, now cited by pundits as the definitive event on CRM and personalization techniques and strategies, can be tracked to two factors, according to Steve Larsen, senior vice president of Net Perceptions, the program's underwriter with Peppers and Rogers Group: "First, all serious marketing professionals have embraced personalization as the `holy grail' of 21st century marketing," said Larsen. "We are fundamentally changing the rules, which creates a critical need for people to really understand the power of personalization for their business. Second, the Personalization Summit attracts the best and the brightest people, both in terms of speakers and attendees. This event has emerged as the mecca for learning the most effective personalization strategies and techniques that can be applied in business today."

All-Star Line-Up of Speakers

The second annual Personalization Summit San Francisco will feature an all-star line-up of bottom-line-oriented visionaries who will each address different aspects of where personalization stands today, where it's headed and how it can drive real-time ROI.

Featured keynote speakers include:

Robert Krulwich: special correspondent, ABC News
Esther Dyson: Technology thought leader, author of Release 1.0 and chairman of Edventure Holdings
Geoffrey Moore: Technology consultant, venture partner and author of "Crossing the Chasm" and "Living on the Fault Line"
Martha Rogers, Ph.D.: co-founder of Peppers and Rogers Group and a nationally-recognized expert on 1:1 marketing
John Hagel III: co-author of "Net Worth" and "Net Gain" and chief strategy officer of 12 Entrepreneuring
Mark Singer: co-author of "Net Worth" with Hagel, Singer is a top e-commerce management consultant and principal at McKinsey & Company
Dr. Peter Sealey: Founder of Allpizza.com and adjunct professor of marketing at the Hass School of Business, University of California

Break-Out Sessions Sizzle

Break-out sessions will feature top industry analysts and CEOs including ATG's Jeet Singh, BroadVision's Pehong Chen and Vignette's Greg Peters. This year, tracks have been expanded from three to four--adding a new focus on Business Trends that covers ROI, business futures and predictions for the personalization space.

A Techniques Track will provide attendees with actionable, useful tips on incorporating personalization into their business, while the Strategies Track will offer more of a marketing focus on the impact that personalization can have in building long-term customer relationships. Finally, a Case Studies Track brings to life real-time applications of personalization and helps identify new tools and trends in the space.

Sponsorships & Exhibit Space Near Sell-Out

With the enormous demand from marketing and technology professionals to attend the Summit, sponsors and exhibitors have all but bought-out available booths and sponsorships. The line-up of companies participating in the Summit includes:

    --  Underwriters:

        --  Net Perceptions

        --  Peppers and Rogers Group

    --  Platinum Sponsors:

        --  Allaire

        --  Art Technology Group (ATG)

        --  Blaze Software

        --  Personify

        --  Vignette Corporation

    --  Gold Sponsors:

        --  Braun Consulting

        --  Broadbase Software, Inc.

        --  Encirq

        --  Engage

        --  ILux

        --  SAS

        --  EGain

        --  Intershop

        --  Response Logic

        --  Unica

        --  Wheelhouse

    --  Exhibitors:

        --  Angara E-Commerce

        --  Annuncio Software

        --  Applied Systems

        --  Intelligence

        --  @Once

        --  Cardiff

        --  Cogit.com

        --  Delano Technology

        --  Digital Impact

        --  DoubleClick

        --  e-docs

        --  eDialog

        --  eForce

        --  Emotion Engine

        --  E.piphany

        --  eXstatic Software

        --  ILog

        --  Integrated Information Systems

        --  Intelliseek

        --  Magnify, Inc.

        --  Manna Inc.

        --  Macromedia

        --  Memetrics

        --  MimEcom

        --  NeoButler, Inc.

        --  Online Insight, Inc.

        --  1 by 1

        --  Open Market, Inc.

        --  Personalogy, Inc.

        --  Primary Knowledge

        --  Primeon

        --  Prime Response

        --  sbasoft, Inc.

        --  SLP Infoware

        --  Siebel Systems

        --  Spider Technologies

        --  SPSS

        --  Times Ten Performance Software

        --  Torrent Systems, Inc.

        --  Trapezo

        --  Verbind

        --  Verify

        --  WebTaggers

        --  WiredEmpire

        --  yo.com

        --  YOUpowered

        --  YourCompass

Registration & Information

For more detailed information on the San Francisco Summit 2000, or to register online for the conference, visit: http://www.personalization.com. To register by phone, call LKE Productions at (800) 340-3010 or (415) 544-9300 or fax registration to: (415) 544-9306. Press and analysts can register through Elizabeth Sullivan at LKE Productions at (415) 544-9300 x238 or elizabeth@lke.com.

--30--sh/ms*


CONTACT:	Net Perceptions
	Amy McNeil-Anderson
	952.842.5061
	aanderson@netperceptions.com
	or
	Pam Pettinella
	952.404.1853
	ppettinella@uswest.net