MINNEAPOLIS, Feb. 7 /PRNewswire/ -- Personalization Summit 2000 scheduled for April 9 to 11 at the Marriott Copley Place in Boston is well on its way to being an even bigger success than the first Summit held last year. Underwritten by Net Perceptions, Inc. (Nasdaq: NETP) and sponsored by personalization.com, the premier Web portal for personalization data, Personalization Summit 2000 will gather leaders from throughout the world of business personalization technologies and customer relationship management for three days of leading-edge presentations, knowledge exchange and industry networking.

"All businesses are clearly getting serious about personalization," said Steven Snyder, president and CEO of Net Perceptions. "Personalization Summit 2000 is designed to show us all where the next generation of personalization will take us."

Building on the success of the first Personalization Summit, a sold-out event held last year in San Francisco, Summit 2000 is a unique industry-driven event that showcases the leading techniques, technologies and products of many of the leading companies and thinkers in the personalization world today.

Included among the Summit 2000 speakers are acknowledged marketing visionaries, John Hagel, III and Marc Singer, principals of McKinsey & Co. and co-authors of Net Worth; Don Peppers, partner at Peppers and Rogers Group, considered by many as the father of one-to-one marketing and co-author of The One-to-One Future: Building Relationships One Customer At A Time and the One-to-One Field Book; and Thomas Stewart, a leading expert on the field of intellectual capital, author of Intellectual Capital: The New Wealth of Organizations and a member of the Board of Editors of Fortune magazine.

"The Personalization Summit focuses on the most critical challenges facing e-businesses today," noted Hagel. "How to deliver value to the customer and to the business using profiles of customers. By seeking to provide a gathering point for all parties to address this challenge, the Personalization Summit performs a real service for the e-commerce community."

Don Peppers, reinforced the ability of today's emerging personalization technology to deliver on the one-to-one vision, "One-to-one marketing is all about creating a richly unique personal experience for your customer --whether you are operating in the business-to-business or business-to-consumer realm. The technology exists to deliver this experience and those businesses that can understand and deploy it most effectively will be the success stories of the coming years."

Christopher Locke, editor-in-chief of personalization.com added: "Personalization technologies are making it possible for companies to conduct online and offline business in entirely new ways. Personalization Summit 2000 will demonstrate how far these technologies have advanced in helping companies to realize the promise of true, one-to-one customer-driven marketing."

Sponsors of the event include Art Technology Group, Blaze Software, BroadVision, E.piphany, as well as Allaire, DataSage, Engage Technologies, Inference, Personify, responsys.com, ResponseLogic, and TimesTen Performance Software.

For information and to register for the Spring Personalization Summit, contact Elizabeth Sullivan at LKE Productions, 415-544-9300, ext. 238, or elizabeth@lke.com . For updates on conference speakers, activities and events, visit personalization.com and register for regular email updates.

About Net Perceptions

Net Perceptions is the leading supplier of realtime personalization solutions that enable businesses to market to customers on a true one-to-one basis across multiple touch points. Net Perceptions solutions increase new and repeat business by learning more about each customer's individual needs, tastes and preferences with every interaction, then making increasingly personalized product and service recommendations. Net Perceptions, based in Minneapolis, is a publicly held company which operates additional offices in New York, San Francisco, and Reading, England and a joint venture office in Japan. Customers include many of the world's best known brands including: Art.com, Bertelsmann, Billboard TalentNet, CDNOW, E!Online, Micron, SkyMall, Tower Records and Ticketmaster Online. For more information about Net Perceptions products visit http://www.netperceptions.com or call 800-466-0711.

Net Perceptions is a registered trademark of Net Perceptions. All other trademarks are the property of their respective owners. This news release contains forward-looking statements that involve a number of risks and uncertainties. Among the important factors that could cause actual results to differ materially from those indicated by such forward-looking statements are the company's limited operating history, delays in product development, development of the Internet market, changes in product pricing policies, competitive pressures, and the risk factors detailed from time to time in the company's periodic reports and registration statements filed with the Securities and Exchange Commission

SOURCE Net Perceptions, Inc.

CONTACT: Rich Adolf of Waggener Edstrom, 425-450-5016, richa@wagged.com , or Jacqueline Hanson of Net Perceptions, 612-918-1749, 800-466-0711 main, jhanson@netperceptions.com /