MINNEAPOLIS--(BUSINESS WIRE)--June 13, 2000--

Wisconsin Clothing Manufacturer Looks to Take

Marketing Strategy to the Next Level

OshKosh B'Gosh, a 105-year-old brand name company, shows that it is up to the minute when it comes to putting the newest, most advanced technology to work on behalf of its customers.

The Wisconsin-based clothing manufacturer is the winner of a package that includes enterprise personalization software from Net Perceptions, Inc. (Nasdaq: NETP) and integration services through Wheelhouse Corp. The value of the deal could reach $500,000 depending on the software deployed. OshKosh B'Gosh surfaced as the winner out of a field of more than 50 applicants and four impressive finalists, including Harvard Business School Publishing, New York Life Insurance Co. and The Procter & Gamble Co.

"Our vision for the personalization of OshKosh B'Gosh is a four-part approach," says Paul Lowry, OshKosh B'Gosh Vice President of Marketing. "It includes on-the-fly personal Web pages to recognize individuals as they enter and take them to the appropriate departments; helpful cross-sell suggestions based on customers' actual preferences; realtime promotions based on business rules as the customer shops; and personalized emails tailored to customer's interests and shopping history with us."

So when's the payoff? Right away!

"The integration process is already under way," says John Harris, Net Perception Director of Field Marketing. "Our commitment, in partnership with Wheelhouse, is to have OshKosh B'Gosh up and running in a matter of weeks. We look forward to being able to showcase this effort, from start-up to return on investment, to show what is possible, indeed necessary, in the fast-changing world of commerce."

In addition to installation and integration of software, Net Perceptions and Wheelhouse also will work with OshKosh B'Gosh's Web designers to ensure that the full capability of the personalization solutions are integrated and consistent with the company's overall business objectives and Web design initiatives.

The application ultimately will be demonstrated at the Personalization Summit in San Francisco, November 13-14, with the winner, Net Perceptions and Wheelhouse reporting on the results.

About Net Perceptions

Net Perceptions is a leading provider of realtime personalization and precision marketing software solutions for Internet and multi-channel retailers. Its software is designed to help retailers understand customers individually, optimize product assortments, prices and inventories and offer the right product to the right customer at the right price. Net Perceptions' customers include many of the world's best-known brands including: Art.com, Bertelsmann, The Children's Place, Egghead.com, eToys.com, Fingerhut, Hudson's Bay Company, J.C. Penney, Procter & Gamble, Tower Records and Walgreens. Incorporated in Delaware, July 3, 1996, the company has offices in Minneapolis, San Francisco, New York, Austin, Texas, Richardson, Texas, Berkshire, U.K. and joint venture operations in Japan.

About Wheelhouse

Wheelhouse Corporation is the first eMarketing services firm focused solely on helping companies exploit the Internet's transformational marketing power. Wheelhouse enables organizations to attract, develop and retain customers through the strategic implementation of Internet marketing strategies, technologies and techniques. The firm's services center around two fixed-price consulting practices, eMarketing Strategy and Internet Marketing Technology Implementation, followed by two optional continuing offerings, eMarketing Services and Applications Management. Incorporated in October 1999, the company is funded by leading venture capital firms: Charles River Ventures, Integral Capital Partners and Kleiner Perkins Caufield & Byers. For more information visit www.wheelhouse.com or contact Wheelhouse at info@wheelhouse.com or telephone 781-505-3000.

About OshKosh B'Gosh

As a market leader in children's branded apparel and accessories, OshKosh B'Gosh is committed to excellence in product design and development, resting on a foundation which began more than 100 years ago. Today, OshKosh B'Gosh offers fashion-forward clothing for children newborn to size 16, including accessories. OshKosh has also recently extended its name to quality made juvenile products, books, and toys as well. OshKosh products are available at better department and specialty stores throughout the U.S., as well as over 130 company-owned outlet and mall-based stores. Consumers can also purchase OshKosh products online at www.oshkoshbgosh.com.

Net Perceptions is a registered trademark of Net Perceptions Inc. Greenlight Go! is a service mark of Net Perceptions. All other trademarks are the property of their respective owners. This news release contains forward-looking statements that involve a number of risks and uncertainties. Among the important factors that could cause actual results to differ materially from those indicated by such forward-looking statements are the company's limited operating history, delays in product development, development of the Internet market, changes in product pricing policies, competitive pressures and the risk factors detailed from time to time in the company's periodic reports and registration statements filed with the Securities and Exchange Commission.

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