An alliance announced today between Organic, Inc. (Nasdaq: OGNC) and Net Perceptions, Inc. (Nasdaq: NETP) offers new opportunity for businesses to capture greater product and customer knowledge and act on it to improve the bottom line.
Organic, a leading Internet professional services firm targeting the customer-to-business market, has signed an agreement to resell Net Perceptions' Intelligence Channel, part of the Application Service Provider (ASP)-based Personalization Network.
Under terms of the deal, Organic will offer the Intelligence Channel to its clients, providing these interactive businesses with marketing analytics that detail the relationship between buyers, products and promotions. Organic will be able to interpret the analysis for clients in efforts to optimize their online businesses, or clients can choose to access the channel directly. Knowledge gained from the Intelligence Channel can be effectively leveraged to build strong customer connections through the Web, e-mail and offline and to improve revenues and profits.
Because Net Perceptions hosts the Intelligence Channel in an ASP model, it goes on line without IT headaches, at a reasonable cost and with quick time to benefit.
"Understanding the customer must be a top priority for online marketing executives," said Gregory Wester, vice president of VOICE, Organic's customer analysis practice. "We've added the Net Perceptions Intelligence Channel because its ASP model allows clients to devote time to improving consumer relationships rather than wrestling with technology. The Intelligence Channel lets us provide a greater range of services to a greater range of clients."
The Intelligence Channel's capability stems from Net Perceptions' years of analytic experience with a wide range of online and offline retailers including Walgreens, J.C. Penney, Wine.com and Garden.com. The channel gives companies insight into how their business is doing overall. It also presents clear pictures of which customers are spending the most, what they are buying and what products they are most likely to want or need.
"What you know about your customers and products is only useful if you can act on it," said Brad Miller, vice president and general manager of Net Perceptions' Network business unit. "The Intelligence Channel gives businesses essential insight about customers and what they want. And it gives those businesses a road map on how best to put the right product in front of the right people and boost the bottom line."
About Organic, Inc.
Organic, Inc. (Nasdaq: OGNC), a leading international Internet professional services firm which targets the customer-to-business market, is built around a "buyer-driven" service model that encompasses both traditional business-to-business and business-to-consumer engagements. Founded in 1993 and based in San Francisco, Organic (http://www.organic.com) has a history as an industry innovator, having developed the Apache Web server and worked on the design of some of the Internet's earliest Web sites, including Yahoo!. The company's C2B Internet professional services include strategic consulting and research, site design, software engineering and technical program management, online marketing services including media buying and management, public relations and customer service and fulfillment consulting and transaction management. Organic has performed work for over 250 clients, and has gained significant experience by working with both the Global 1000 and emerging Internet companies. The company's clients include DaimlerChrysler, British Telecommunication plc, Tommy Hilfiger, Blockbuster, Washington Mutual and Federated Department Stores, Inc. Organic has offices in the U.S., Canada, Asia, Europe and Latin America.
ORGANIC, ORGANIC and leaf design, and C2B are service marks or registered service marks of Organic, Inc. or its subsidiaries in the United States and in other countries. Other trademarks and service marks referenced are marks of their respective owners.
About Net Perceptions
Net Perceptions is a leading provider of personalization and precision software solutions. Net Perceptions' software is designed to drive the earnings and revenues of its customers through a better understanding of its customers, employees and products, enabling businesses to optimize information and product assortments, prices and inventories and to offer the right product to the right customer at the right price. Net Perceptions' customers include many of the world's best-known brands including: Bertelsmann, The Children's Place, Egghead.com, Procter & Gamble, eToys.com, Fingerhut, CDNOW, Hudson's Bay Company, J.C. Penney, Tower Records, Walgreens and Williams-Sonoma,. The company has offices in Minneapolis; San Francisco; New York; Austin, Texas; Richardson, Texas; Berkshire, U.K.; Hong Kong; Singapore; Frankfurt, Germany and a joint venture operation in Japan.
For more information about Net Perceptions products visit www.netperceptions.com or call 800-466-0711.
Net Perceptions and the Net Perceptions logo are registered trademarks of Net Perceptions, Inc. All other trademarks are the property of their respective owners. This news release contains forward-looking statements that involve a number of risks and uncertainties. Among the important factors that could cause actual results to differ materially from those indicated by such forward-looking statements are the company's limited operating history, delays in product development, development of the Internet market, changes in product pricing policies, competitive pressures, and the risk factors detailed from time to time in the company's periodic reports and registration statements filed with the U.S. Securities and Exchange Commission.
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