MINNEAPOLIS--(BUSINESS WIRE)--July 6, 2000--

Companies join forces to deliver data analysis and realtime

Web personalization more quickly and economically; Interelate adds

Net Perceptions' technology to its suite of analytics solutions

Interelate, the leading customer intelligence application service provider (ASP), and Net Perceptions (Nasdaq: NETP) a recognized leader in personalization and commerce analytics, announced today a long-term agreement for Interelate to host and deploy Net Perceptions' realtime personalization and data analysis software. Working together, the companies will help e-commerce businesses quickly and economically implement sophisticated systems that personalize customer interactions and develop targeted marketing programs to improve sales and profitability.

Under the agreement, Interelate will host Net Perceptions' leading realtime recommendation software - including Net Perceptions for E-commerce and Marketing Campaigns and Call Centers, and its suite of marketing and merchandising analytics. The companies also will cooperate on marketing and sales efforts.

"The Yankee Group believes many companies need to implement more advanced personalization and analytics capabilities in order to take their e-commerce strategy to the next level and establish a competitive advantage. However, these same companies must wrestle with time-to-market and internal development issues," said Robert Mirani, Director of the Customer Relationship Management Strategies for The Yankee Group. "The hosting of NetPerceptions' personalization and analytics solutions by Interelate is a significant example of the type of analytic ASP offering companies will need in order to drive additional business and compete at the next level."

Net Perceptions revolutionizes marketing on the Internet with its enterprise-wide personalization and precision marketing software for e-commerce and multi-channel retailers. Interelate's business model -focused on delivering customer intelligence rapidly through the ASP model - enables clients to acquire an ongoing solution in far less time and with lower up-front cost than traditional data warehousing and customer analysis projects. Interelate's clients will be able to access Net Perceptions' realtime recommendation and data analysis solutions, while Net Perceptions' customers will benefit from Interelate's comprehensive capabilities to deliver sophisticated customer analysis, data mining, marketing automation and campaign management through the Web.

"Interelate's goal is to align itself with leaders like Net Perceptions to create for our customers a Web-based infrastructure for ongoing customer intelligence and to act upon that information using the appropriate tools and channels, " said Wade Myers, chief executive officer, Interelate.

"Our agreement with Interelate brings Net Perceptions a proven distribution model and focused analytics expertise that expands opportunities for businesses to use Net Perceptions' personalization and customer analytics to sell the right products to the right people at the right time," said Steve Larsen, Net Perceptions senior vice president. "The ASP model is a good way for companies to quickly incorporate customer analysis and marketing automation into their business strategy."

ABOUT NET PERCEPTIONS

Net Perceptions is a leading provider of enterprise personalization and precision marketing software and services. Its software is designed to help retailers understand customers individually, optimize product assortments, prices and inventories and offer the right product to the right customer at the right price. Net Perceptions' customers include many of the world's best-known brands: Art.com, Bertelsmann, CDNOW, The Children's Place, Egghead.com, eToys.com, Fingerhut, Hudson's Bay Company, J.C. Penney, Procter & Gamble, Tower Records and Walgreens. Headquartered in Minneapolis, the company has offices in San Francisco; New York; Austin, Texas; Richardson, Texas; Berkshire, U.K.; Hong Kong; Singapore; Frankfurt, Germany and a joint venture operation in Japan.

For more information about Net Perceptions products visit www.netperceptions.com or call 800-466-0711.

ABOUT INTERELATE

Interelate is the leading customer intelligence ASP (application service provider) that rapidly delivers to decision-makers a unified view of relevant customer information and analysis. This innovative solution empowers clients to grow sales and profits through data mining, campaign management, personalization, and real-time recommendation. Interelate combines deep expertise in data analysis, CRM (customer relationship management), database marketing, and industry verticals with leading analytics software, proven methodologies, and third-party data through a secure, Web-delivered service.

Interelate's partners include EMC, Dell, Sun, Oracle, Microsoft, E.piphany, Net Perceptions and Acxiom. Interelate's investors include Goldman Sachs, Deutsche Banc Alex. Brown, and Dell Computer. Headquartered in Minneapolis, Interelate has offices throughout the U.S. and can be reached at (952) 852-3900 or www.interelate.com.

CONTACT: Interelate, Minneapolis