MINNEAPOLIS--(BUSINESS WIRE)--May 25, 2000--In a move that underscores the increasing demand for personalization-centric enterprise solutions, Net Perceptions, Inc. (Nasdaq: NETP) today announced it has entered into a reseller agreement with Hewlett-Packard Company (NYSE: HWP) that will allow HP to offer the Net Perceptions' realtime personalization technology with HP's worldwide e-services offerings.
"Net Perceptions is an important best-of-breed technology partner for our e-services solutions," said Nigel Ball, vice president and general manager of HP's E-Services Partner Division. "Our customers are specifying Net Perceptions' industry-leading personalization technology as a means to enhance their e-services efforts by increasing customer loyalty and improving sales. With this deal, HP adds greater value to its global customer base and a boost for its own revenue goals."
As part of this alliance, HP may resell and promote the Net Perceptions' e-commerce personalization solution through HP's Complementary Products Organization. Net Perceptions intends to offer customers who use the highly scalable, secure HP-UX platform Net Perceptions for E-commerce, a powerful solution that allows companies realtime and personalized interactions with their customers. Working one-to-one with customers, the solution makes individualized recommendations based on each customer's tastes and preferences.
"Our agreement with HP reinforces the essential role personalization plays in e-services success, and more specifically, underscores Net Perceptions' role as the leading provider of personalization solutions," said Steven Snyder, Net Perceptions CEO and president. "This alliance, across yet another leading platform, further reveals Net Perceptions' ubiquitous nature in e-commerce and e-business enterprises."
About Net Perceptions
Net Perceptions is a leading provider of realtime personalization and precision marketing software solutions for Internet and multi-channel retailers. Its software is designed to help retailers understand customers individually, optimize product assortments, prices and inventories and offer the right product to the right customer at the right price. Net Perceptions' customers include many of the world's best-known brands including: Art.com, Bertelsmann, CDNOW, The Children's Place, Egghead.com, eToys.com, Fingerhut, Hudson's Bay Company, J.C. Penney, Procter & Gamble, Tower Records and Walgreens. Incorporated in Delaware, July 3, 1996, the company has offices in Minneapolis; San Francisco; New York; Austin, Texas; Richardson, Texas; Berkshire, U.K. and a joint venture operation in Japan.
Net Perceptions is a registered trademark of Net Perceptions Inc. All other trademarks are the property of their respective owners.
This news release contains forward-looking statements that involve a number of risks and uncertainties. Among the important factors that could cause actual results to differ materially from those indicated by such forward-looking statements are the company's limited operating history, delays in product development, development of the Internet market, changes in product pricing policies, competitive pressures, and the risk factors detailed from time to time in the company's periodic reports and registration statements filed with the Securities and Exchange Commission.
CONTACT: Net Perceptions, Minneapolis
