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Net Perceptions (ticker: NETP, exchange: NASDAQ) News Release - Apr-26-2000
Net Perceptions Grows Sector's Largest Customer Base

MINNEAPOLIS, April 26 /PRNewswire/ -- Net Perceptions, Inc. (Nasdaq: NETP) expanded in the first quarter of 2000 what already was the largest customer base in the realtime personalization and customer-focused analytics technology sector, highlighted by the addition of such Fortune 100 customers as SBC Communications, J.P. Morgan, Walgreens and J.C. Penney. The quality and nature of these and other recent customer wins demonstrate Net Perceptions' continued advancement into new industries such as telecommunications, financial services and general merchandising -- layered atop its dominant retail e-commerce client portfolio.

Major new partnerships in the quarter hold promise for continued strong customer growth both domestically and abroad through reseller agreements with i2, CSC Computer Sciences, Ltd. and Bluestone, as well as cross-selling partnerships with Oracle, Documentum and Informatica.

"The first three months of 2000 collectively represent a defining moment in the growth of Net Perceptions as a company and in the recognition of personalization as an important new business standard," said Net Perceptions President and CEO Steven Snyder. "Our technology, which first took root with savvy e-commerce businesses -- from Amazon.com to ZoneTrader.com -- now sees powerful new applications in every corner of business. The caliber of the companies to whom we are providing our products and services of late emboldens our vision that personalization-centric enterprises are indeed the future of business."

As of March 31, 2000, Net Perceptions' customer base totaled more than 190 customers. Twenty-five newly licensed customers were added during the first quarter, thanks in part to a significant broadening of product distribution through channel partners and international sales efforts. Of the 18 new retail-oriented customers, 11 are multi-channel retailers, consistent with Net Perceptions' strategy of focusing on this key segment of the retail industry.

Overall, first quarter revenues for Net Perceptions were up 401 percent over the $1.9 million reported in the same period last year and 51 percent from the $6.3 million reported in the fourth quarter, exceeding analysts' expectations by more than 26 percent.

About Net Perceptions

Net Perceptions is a leading provider of enterprise-wide personalization and precision marketing software solutions for Internet and multi-channel retailers. Its software is designed to help retailers understand customers individually, optimize product assortments, prices and inventories and offer the right product to the right customer at the right price. Net Perceptions' customers include many of the world's best-known brands, including Art.com, Bertelsmann, CDNOW, The Children's Place, Egghead.com, eToys.com, Fingerhut, Hudson's Bay Company, J.C. Penney, Procter & Gamble, Tower Records and Walgreens. Incorporated in Delaware July 3, 1996, the company has offices in Minneapolis; San Francisco; New York; Austin, Texas; Richardson, Texas; Berkshire, U.K. and a joint venture operation in Japan. For more information about Net Perceptions products visit http://www.netperceptions.com or call 800-466-0711.

Net Perceptions is a registered trademark of Net Perceptions, Inc. All other trademarks are the property of their respective owners.

This news release contains forward-looking statements that involve a number of risks and uncertainties. Among the important factors that could cause actual results to differ materially from those indicated by such forward-looking statements are the company's limited operating history, delays in product development, development of the Internet market, changes in product pricing policies, competitive pressures, and the risk factors detailed from time to time in the company's periodic reports and registration statements filed with the Securities and Exchange Commission.

SOURCE Net Perceptions, Inc.

CONTACT: Jacqueline Hanson of Net Perceptions, 612-918-1749, or 800-466-0711, or jhanson@netperceptions.com; or John Taylor of Waggener Edstrom, 425-637-9097, or johnt@wagged.com/