MINNEAPOLIS--(BUSINESS WIRE)--May 22, 2000--

Relationship Expands Net Perceptions' Reach and

Strengthens Ernst & Young's E-Business Offering

Net Perceptions, Inc. (Nasdaq: NETP), a leader in a realtime personalization and customer-focused analytics solutions, today announced that they have signed an agreement with Ernst & Young, one of the world's largest and most respected business solutions consultancies, to serve as a systems integrator of Net Perceptions' personalization technology. As part of the relationship, Net Perceptions will allow Ernst & Young to incorporate its highly respected personalization solution into Ernst & Young's overall e-business solution.

Their first project will be the development and deployment of an integrated e-commerce solution for the new e-business project of Carlson Companies. The Carlson e-commerce solution -- which integrates Net Perceptions Recommendation Engine with BroadVision, Inc.'s platform -- will provide Carlson's e-commerce effort with an expanded and more powerful e-commerce capability and deliver enhanced targeting potential to strengthen its customer relationships.

"We have very high expectations for our e-business activities," said Murad Velani, Chief Operating Officer of Carlson's e-commerce initiatives. We expect to leapfrog our competition and those businesses still attempting to make a `gradual transition' into e-commerce. Net Perceptions and Ernst & Young gave us the best partnership to execute our business vision."

In announcing the new strategic relationship between Net Perceptions and Ernst & Young, Net Perceptions president and CEO, Steven Snyder, noted: "Ernst & Young is widely acknowledged for its ability to provide innovative, actionable e-business solutions to companies in many diverse industries. Teaming up with them will give us one more advantage over our competitors and further reinforces our position as the solution of choice in the field of personalization."

Terry Ozan, vice chairman of Ernst & Young and CEO of Ernst & Young Consulting Services added: "We have chosen to work with Net Perceptions because, in our opinion, this company offers one of the most comprehensive, advanced and effective personalization technology available anywhere.

"Our e-business clients expect and receive powerful, practical solutions from Ernst & Young," added Ozan. "Our partners need to live up to that same standard as well -- and we believe Net Perceptions certainly does."

About Net Perceptions

Net Perceptions is a leading provider of enterprise-wide personalization and precision marketing software solutions for Internet and multi-channel retailers. Its software is designed to help retailers understand customers individually, optimize product assortments, prices and inventories and offer the right product to the right customer at the right price. Net Perceptions' customers include many of the world's best-known brands including: Art.com, Bertelsmann, CDNOW, The Children's Place, Egghead.com, eToys.com, Fingerhut, Hudson's Bay Company, J.C. Penney, Procter & Gamble, Tower Records and Walgreens. The company has offices in Minneapolis; San Francisco; New York; Austin, Texas; Richardson, Texas; Berkshire, U.K. and a joint venture operation in Japan. For more information about Net Perceptions products visit http://www.netperceptions.com or call 800-466-0711.

About Ernst & Young

Ernst & Young (www.ey.com) is one of the world's leading providers of dot-company services in assurance, consulting, corporate finance and tax. More than 85,000 people around the world act as creative catalysts, joining forces with clients to do all it takes -- FROM THOUGHT TO FINISH(TM) -- to achieve positive, significant change. E&Y pioneered the development of advanced solutions that connect clients, partners and employees with E&Y resources and knowledge to help them rapidly reach their goals. Ernst & Young refers to the U.S. firm of Ernst & Young LLP and other members of the global Ernst & Young organization.

Forward-looking statements and comments in this news release are made pursuant to safe harbor provisions of the Securities Exchange Act of 1934. Such statements relating to, among other things, the prospects for the companies to complete the transaction and enhance operating results are necessarily subject to risks and uncertainties, some of which are significant in scope and nature. These risks may be further discussed in periodic reports and registration statements to be filed by the company from time to time with the Securities and Exchange Commission.

CONTACT: Net Perceptions