NATICK, Mass.--(BUSINESS WIRE)--April 20, 2000--edocs, Inc. and Net Perceptions (NASDAQ:NETP) today announced an alliance to combine their personalization and targeted marketing strengths in a joint solution for telecommunications, financial services, utility, credit card and e-commerce companies. Through a joint sales and marketing agreement, the companies will enable bill and statement issuers to improve customer care and increase revenues by tapping the strengths of both edocs and Net Perceptions within one seamless personalization management offering.
BillDirect(TM), edocs' leading Internet billing and customer management software solution, enables bill and statement issuers to maximize customer relationships through Internet-based billing, customer self-service, targeted marketing and secure content distribution. edocs' MarketWorkz(TM), a personalization management solution, builds on the capabilities of BillDirect, allowing marketers to leverage account and transaction history to deliver personalized content and targeted marketing across their entire Web site. Through its partnership with Net Perceptions, edocs customers will have the option to perform more advanced personalization and targeted marketing through Net Perceptions' industry-leading real time personalization and precision marketing solution.
Using Net Perceptions personalization solution, edocs customers will be able to build upon the existing MarketWorkz rules-based profiling to easily and quickly add Net Perceptions collaborative filtering and recommendation capabilities. Net Perceptions real time personalization capabilities continuously learn about each individual's preferences by observing real-time and past behavior. MarketWorkz can then synthesize these recommendations within its own personalization engine to deliver highly targeted marketing messages and relevant content.
"Net Perceptions' real time personalization solution augments edocs' inherent software capabilities to create an even more feature-rich offering for edocs BillDirect and MarketWorkz," said Paul Hughes, Research Director at Yankee Group. "This partnership helps edocs to provide a highly differentiated offering for their customers and provides Net Perceptions increased access into credit card, utilities and telecom segments, where edocs has an already well-established customer base."
"We see the online bill or statement as a critical customer touchpoint, and we are excited to work with an industry leader in combining Internet billing and personalized marketing," said Steve Larsen, Net Perceptions senior vice president. "We are pleased to join forces with edocs to deliver focused, personalized marketing messages that help improve customer relations through the customer bill or statement."
"Net Perceptions has pioneered some very exciting advancements in the personalization space, and we are eager to add access to Net Perceptions' offerings through our current suite of personalization capabilities," said Jim Moran, co-founder and executive vice president of edocs. "We believe the combined personalization powers of edocs and Net Perceptions will create a rich and highly attractive offering for bill and statement issuers."
About Net Perceptions
Net Perceptions is a leading provider of enterprise-wide personalization and precision marketing software solutions for Internet and multi-channel retailers. Its software is designed to help retailers understand customers individually, optimize product assortments, prices and inventories and offer the right product to the right customer at the right price. Net Perceptions' customers include many of the world's best-known brands including: Art.com, Bertelsmann, CDNOW, The Children's Place, Egghead.com, eToys.com, Fingerhut, Hudson's Bay Company, J.C. Penney, Procter & Gamble, Tower Records and Walgreens. Incorporated in Delaware, July 3, 1996, the company has offices in Minneapolis; San Francisco; New York; Austin, Texas; Richardson, Texas; Berkshire, U.K. and a joint venture operation in Japan. For more information about Net Perceptions products visit http://www.netperceptions.com or call 800-466-0711.
About edocs
edocs, Inc. develops, markets and supports a leading software platform for Internet billing and customer management. edocs' flagship product, BillDirect, maximizes customer relationships by enabling web-based billing, customer self-service, targeted marketing, and secure content distribution. edocs' products are used by some of the world's largest providers of consumer credit, utility, and billing services, including American Express, General Electric Card Services, Southern California Edison, and Boston Edison. For more information about edocs, visit our web site at www.edocs.com.
