BOSTON--(BUSINESS WIRE)--Sept. 25, 2000--

If trying to evaluate the effectiveness of your site is driving

you crazy, schedule time with Net Perceptions E-commerce Analyst -

Product and customer performance data from one source

DMA net.Marketing--In the movie "Analyze This" a psychiatrist tells his mafia boss patient to vent his anger by hitting a pillow. The boss proceeds to empty his gun clip into a sofa cushion.

Imagine the number of business people out there who feel like doing the same thing to stacks of marketing reports piled on their desks. Here's a better idea from Net Perceptions (Nasdaq: NETP), a leader in precision marketing and personalization software. Have them sit down with E-commerce Analyst - new analytic software that digs deeper into and across more pools of data and delivers insights to questions - sometimes before anyone has even thought to ask them.

Net Perceptions announced the new product today at the DMA net.Marketing conference in Boston. It's built on the software company's years of experience helping leading retailers and does two important things.

First, it looks deeply into customer behaviors and reveals distinct segments according to what products they buy and when; such as people who always get the latest DVDs as soon as they are released, or those who want only infant clothes and accessories. This unique information gives marketers an understanding of what products attract good customers. It helps them sell more and guides them toward what they may want to do to keep their best customers coming back.

Second, E-commerce Analyst reveals unexpected relationships between products. So a yard and garden merchandiser might discover that buyers of aquatic gardening supplies show surprising interest in yard furniture as well. That customer-product link allows the merchandiser do a better job managing stock and promoting products that go together.

"Up to now data mining has been sort of like a boxer with one hand tied behind his back," said Mike Bradway, E-commerce Analyst product manager. "And that's left marketers or merchandisers throwing hit-and-miss jabs. E-commerce Analyst is the first solution to give deep insight into both customer and product relationships. It dramatically increases the ability of marketers and merchandisers to land solid, profitable one-two punches."

The combination helps businesses solve such nagging problems as:

• Attracting and keeping the most profitable customers and avoiding those that are most costly

• Identifying what products and related products sell best so that businesses can keep the best customers coming back

About Net Perceptions

Net Perceptions, a leader in precision marketing and personalization software, is the innovator and preeminent supplier of software solutions that allow companies to translate knowledge into profitable business action. Its Commerce Solutions and Knowledge Solutions products enable clients to capitalize on business information and optimize product assortments, pricing, customer relationships and intellectual capital. The company is based in the U.S. and has offices in six other countries. For more information visit www.netperceptions.com or call 800-466-0711.

Net Perceptions and Net Perceptions logo are registered trademarks of Net Perceptions, Inc. All other trademarks are the property of their respective owners.

This news release contains forward-looking statements that involve a number of risks and uncertainties. Among the important factors that could cause actual results to differ materially from those indicated by such forward-looking statements are the company's limited operating history, delays in product development, development of the Internet market, changes in product pricing policies, competitive pressures, and the risk factors detailed from time to time in the company's periodic reports and registration statements filed with the Securities and Exchange Commission.

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