MINNEAPOLIS--(BUSINESS WIRE)--May 17, 2000--As the deadline for the $500,000 Personalization Challenge quickly approaches, Net Perceptions, Inc. (Nasdaq:NETP) and Wheelhouse Corp. revealed today that applications have been received from an impressive variety of businesses and industries. Submitting applications to the challenge have been Fortune 100 companies, upscale retailers, business-to-business enterprises, pre-launch startups and not-for-profit organizations.
"The depth and quality of the responses to the challenge is fantastic testimony to the booming demand for personalization technology and precision marketing tools," said Steve Larsen, senior vice president of Net Perceptions. "Based on what we've seen in these entries, the finalists' presentations should be a fascinating showcase of how personalization technology is reshaping customer relationship management strategies for today's smartest companies."
Those businesses with an idea and plan for an innovative application of personalization have until midnight May 17 to submit a proposal to win up to $500,000 in personalization software and services. Entry forms and all rules related to the Personalization Challenge can be found on the Net Perceptions Web site (www.netperceptions.com) and entries can be submitted via fax, email or the Web.
Finalists will then be selected to present their proposals at the ICONOCAST Web Attack! Conference in New York City on June 8-9 with the winner announced before the close of the conference. An immediate implementation process will be undertaken to take the proposed application live and demonstrable prior to the November 2000 Personalization Summit in San Francisco, when the winner and implementation partners will present results.
About Net Perceptions
Net Perceptions is a leading provider of enterprise-wide personalization and precision marketing software solutions for Internet and multi-channel retailers. Its software is designed to help retailers understand customers individually, optimize product assortments, prices and inventories and offer the right product to the right customer at the right price. Net Perceptions' customers include many of the world's best-known brands including: Art.com, Bertelsmann, CDNOW, The Children's Place, Egghead.com, eToys.com, Fingerhut, Hudson's Bay Company, J.C. Penney, Procter & Gamble, Tower Records and Walgreens. The company has offices in Minneapolis; San Francisco; New York; Austin, Texas; Richardson, Texas; Berkshire, U.K. and a joint venture operation in Japan. For more information about Net Perceptions products visit www.netperceptions.com or call 800-466-0711.
About Wheelhouse
Wheelhouse Corporation is the first eMarketing services firm focused solely on helping Marketing and IT exploit the Internet's transformational marketing power. Wheelhouse enables organizations to attract, develop and retain customers through the strategic implementation of Internet marketing strategies, technologies and techniques. The firm's services center around two fixed-price consulting practices, eMarketing Strategy and Internet Marketing Technology Implementation, followed by two optional continuing offerings, eMarketing Services and Applications Management. Incorporated in October 1999, the company is funded by leading venture capital firms: Charles River Ventures, Integral Capital Partners and Kleiner Perkins Caufield & Byers. For more information visit www.wheelhouse.com or contact Wheelhouse at info@wheelhouse.com or telephone 781-685-4920.
Net Perceptions is a registered trademark of Net Perceptions. All other trademarks are the property of their respective owners. This news release contains forward-looking statements that involve a number of risks and uncertainties. Among the important factors that could cause actual results to differ materially from those indicated by such forward-looking statements are the company's limited operating history, delays in product development, development of the Internet market, changes in product pricing policies, competitive pressures, and the risk factors detailed from time to time in the company's periodic reports and registration statements filed with the U.S. Securities and Exchange Commission.
CONTACT: Net Perceptions
