MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--July 12, 2000--Angara, a leading provider of online marketing services, and Net Perceptions (Nasdaq:NETP), a recognized leader in personalization and e-commerce analytics, today announced a reseller agreement that incorporates Angara Converter into a new integrated suite of ASP-delivered marketing and personalization services -- the Net Perceptions Personalization Network. This strategic relationship delivers a powerful, end-to-end ASP solution for improving marketing and merchandising strategies, and personalizing online customer relationships.
The Net Perceptions Personalization Network provides a comprehensive business solution for improving bottom line results, simplifying the execution process of multi-channel online marketing campaigns and delivering accurate feedback on campaign effectiveness. This new solution offers a unified method for marketers to monitor, analyze and improve online marketing campaigns, allowing for greater flexibility in balancing customer acquisition and retention plans. Through this agreement, Angara Converter, the industry's leading hosted online marketing service for converting browsers into buyers, will serve as the Customer Acquisition Channel within the Personalization Network.
"After an extensive review of the customer conversion services market, we found Angara to be a strategic addition to our Personalization Network," said Brad Miller, vice president and general manager of Net Perceptions' Network Division. "Angara's ease of integration and speed of deployment, offers our customers an actionable solution for creating new customers online."
In today's competitive retailing world, personalization is critical to building profitable online customer relationships. Until now, personalizing website content and marketing offers throughout the customer lifecycle required companies to integrate several disparate applications and data sources -- resulting in lost opportunities and higher customer acquisition costs. The integration of Angara Converter with the other channels in the Personalization Network enables online marketers to easily implement and analyze the effectiveness of marketing efforts across email and Website channels. The ability to provide consistent marketing messages and promotions across multiple channels has proven to create and develop a tighter bond with consumers and reduce customer acquisition costs.
"Online retailers are under immense pressure to continually acquire and retain new customers," said Rich Clayton, vice president of marketing at Angara. "By partnering with market leaders such as Net Perceptions, Angara enables retailers to implement an integrated, end-to-end solution for using personalization throughout the customer lifecycle to build and foster more profitable online customer relationships."
About Angara Converter
Angara Converter is the industry's first hosted solution for improving customer conversion. By combining a powerful suite of online conversion tools with a broad range of strategic marketing services, Angara Converter delivers immediate results by allowing online retailers to serve relevant content to anonymous website visitors, in real-time. Powered by a hosted e-marketing platform and a rich network of anonymous online profiles, Angara Converter requires no integration with legacy systems, no additional software to install and can be activated within a few days. In use by more than a dozen B2C e-commerce sites, Angara Converter has proven to increase customer conversion rates by as much as 50%.
About Net Perceptions
Net Perceptions is a leading provider of enterprise personalization and precision marketing software and services. Its software is designed to help retailers understand customers individually, optimize product assortments, prices and inventories and offer the right product to the right customer and the right price. Net Perceptions' customers include many of the world's best-known brands: Bertelsman, CDNOW, The Children's Place, Egghead.com, eToys.com, Fingerhut, Hudson's Bay Company, J.C. Penney, Proctor & Gamble, Tower Records and Walgreens. Headquartered in Minneapolis, the company has offices in San Francisco; New York; Austin, Texas; Richardson, Texas; Berkshire, U.K.; Hong Kong; Singapore; Frankfurt, Germany and a joint venture operation in Japan. For more information about Net Perceptions' products visit http://www.netperceptions.com or call 800/466-0711.
About Angara
The leading provider of online marketing services to business-to-consumer companies, Angara E-Commerce Services, Inc. gives today's marketers the tools they need for "Creating Customers Online." Offering the industry's first Internet-based customer conversion service, Angara enables online marketers to quickly convert more browsers into buyers while lowering the cost of online customer acquisition. By leveraging a wealth of geographic and demographic information on millions of anonymous Internet user profiles, Angara Converter is the only solution available today for targeting content to unidentified visitors in real-time. Funded by Kleiner Perkins Caufield & Byers, JMI Equities, VantagePoint Venture Partners and Stanford University, Angara is an early stage e-commerce company headquartered in Mountain View, California. Additional information on Angara's services and its commitment to protecting consumer privacy is available at http://www.angara.com, info@angara.com, or 888/952-5200.
Note to Editors: Angara and Angara Converter are trademarks of Angara E-Commerce Services, Inc. Net Perceptions is a registered trademark of Net Perceptions. All other trademarks and company names are the property of their respective owners.
This news release contains forward-looking statements that involve a number of risks and uncertainties. Among the important factors that could cause actual results to differ materially from those indicated by such forward-looking statements are the company's limited operating history, delays in product development, development of the Internet market, changes in product pricing policies, competitive pressures, and the risk factors detailed from time to time in the company's periodic reports and registration statements filed with the U.S. Securities and Exchange Commission.
CONTACT: Angara
