MINNEAPOLIS, Jan. 4 /PRNewswire/ -- Net Perceptions, (Nasdaq: NETP), the leading supplier of realtime personalization solutions, announced today that ZDNet (NYSE: ZDZ), the leading Web destination for people who buy, use and learn about technology, will license the Net Perceptions for Ad Targeting(TM) solution.

Net Perceptions' innovative program will enable ZDNet's more than 480 advertisers to increase their online advertising effectiveness by dynamically targeting ad campaigns via realtime user and site-wide behavioral analysis.

"Net Perceptions meets ZDNet's high standards for Web advertising performance and innovation," said Alan Phillips, ZDNet vice president of Internet Operations and Technology. "By optimizing the realtime delivery of multiple creatives for an advertiser, through anonymously targeting appropriate content areas and user interests, we are empowering them to increase their own click-through rates. Initial testing of Net Perceptions for Ad Targeting showed that advertisers' click-through results increased between 20 and 100 percent within the first week of testing. It is this type of results-oriented ad innovation that makes ZDNet a top-tier target of Web marketers."

Net Perceptions for Ad Targeting works independently or in conjunction with ad segmentation programs to optimize campaigns in realtime. Recommendations are based on an analysis of five relevant user profile and impression environment variables including the user's past click behavior, the time of day, the page, recency/frequency of visits, and search keywords. It then delivers a "relevancy score," an indication of the probability of a click, to ad serving systems for each ad in inventory for each unique impression request. This realtime analysis provides a powerful new targeting methodology -- dynamic campaign optimization based on click pattern discovery.

"ZDNet is among the top 20 sites on the Web," said Steven Snyder, Net Perceptions president and CEO. "We're excited to integrate our technology into ZDNet's multiple sites to deliver ads most appropriate for each visitor's varied interests while delivering value-added results for advertisers."

ZDNet is the latest addition to an impressive list of Net Perceptions for Ad Targeting customers that include: Hollywood.com, Internet Broadcast Systems, and the Twin Cities Star Tribune. The Net Perceptions for Ad Targeting solution is based on technology from Neural, Inc.

About ZDNet

Based in San Francisco, ZDNet operates the leading Web destination ( http://www.zdnet.com ) for people who want to buy, use and learn about technology. ZDNet offers an enormous depth and breadth of original, fresh content that it serves to a growing audience ranging from IT professionals, to families, to gamers. Winner of the Computer Press Awards' Best Overall Online Site, ZDNet Sites consistently ranks among the Top 20 Web properties according to Media Metrix's at home/at work study. ZDNet's content is available worldwide through 29 sites in 19 countries outside of the United States.

About Net Perceptions

Net Perceptions is the leading supplier of realtime personalization solutions that enable businesses to market to customers on a true one-to-one basis across multiple touch points. Net Perceptions solutions increase new and repeat business by learning more about each customer's individual needs, tastes and preferences with every interaction, then making increasingly personalized product and service recommendations. Net Perceptions, based in Minneapolis, is a publicly held company which operates additional offices in New York, San Francisco, and Reading, England and a joint venture office in Japan. Customers include many of the world's best known brands including: Art.com; Bertelsmann; Billboard TalentNet; CDNOW; E!Online, Micron, SkyMall, Tower Records and Ticketmaster Online. For more information about Net Perceptions products visit http://www.netperceptions.com or call 800-466-0711.

This news release contains forward-looking statements that involve a number of risks and uncertainties. Among the important factors that could cause actual results to differ materially from those indicated by such forward-looking statements are the company's limited operating history, delays in product development, development of the Internet market, changes in product pricing policies, competitive pressures, and the risk factors detailed from time to time in the company's periodic reports and registration statements filed with the Securities and Exchange Commission.

SOURCE Net Perceptions, Inc.

/NOTE TO EDITORS: Net Perceptions is a registered trademark of Net Perceptions. All other trademarks are the property of their respective owners./

CONTACT: Jacqueline Hanson of Net Perceptions, 612-918-1749, 800-466-0711, jhanson@netperceptions.com /