Strategic Public Relations and Communications Agency to Provide Counsel To

Leader in Real-Time Personalization Technology

LAKE OSWEGO, Ore., Nov. 9 /PRNewswire/ -- Waggener Edstrom Inc. today announced that it has formed a strategic relationship with Net Perceptions Inc. (Nasdaq: NETP), the leading supplier of one-to-one real-time personalization solutions. The two companies will collaborate in the development of Net Perceptions' communications efforts, public relations strategy and marketing communication programs.

"We are excited to be working with Net Perceptions, which occupies a unique position in the industry as a pioneer of personalization technology, which we believe will be core to how business is done going forward," said Melissa Waggener, president and CEO of Waggener Edstrom. "We view Net Perceptions as a significant complement to our client portfolio."

Net Perceptions solutions use collaborative filtering technology to develop customized content recommendations that enable Internet retailers to market in real-time to customers on a literal one-to-one basis. This is accomplished by analyzing end user preferences, determined using click-through and purchasing histories, and by requesting that users rank relevant content. These evaluations are then sent to a "recommendation engine," or Net Perceptions server, which collects the rankings and compares them with other users who share similar interests. Internet retailers use the results to tailor content for repeat visitors to their Web sites. Net Perceptions offers solutions for e-commerce, call centers, ad targeting, knowledge management and marketing campaigns.

The Minneapolis-based company's customers include Art.com, Bertelsmann, Billboard TalentNet, CDNOW, E!Online, Micron, SkyMall, Tower Records and Ticketmaster Online.

"Waggener Edstrom has played a significant role in driving and shaping the high-technology market by consistently developing and delivering leading-edge strategic communications programs," said Steven Snyder, president and CEO of Net Perceptions. "We look forward to what the agency will bring to this strategic partnership."

Waggener Edstrom was founded in 1983 and has offices in Lake Oswego, Ore.; Portland, Ore.; Bellevue, Wash.; Santa Clara, Calif.; and Mannheim, Germany. Waggener Edstrom's mission is to invent and deliver the best communications counsel and services, in partnership with businesses that are either in the technology industry or are selling their products via technology such as the Internet. Clients include BuildPoint.com, HomeGrocer.com, Intimate Brands Inc., Microsoft Corp. and SAP AG.

SOURCE Net Perceptions, Inc.