Gathering of Personalization Industry Leaders, Marketing Experts Exceeds

Attendance Expectations

MINNEAPOLIS, Nov. 8 /PRNewswire/ -- Net Perceptions, Inc. (Nasdaq: NETP) and personalization.com today announced that the inaugural Personalization Summit, to be held Nov. 15-16 in San Francisco, is sold out and has exceeded all attendance, speaker, sponsor and exhibitor expectations. Original attendance expectations for the Personalization Summit have literally doubled -- more than 500 participants, representing leaders from throughout the personalization industry, are currently registered. An attendee waiting list has been created to handle the overwhelming interest in this event.

Also, it was announced today that John Hagel III, noted marketing expert and co-author of "Net Gain" and "Net Worth: Shaping Markets When Customers Make the Rules," will be the featured speaker delivering closing remarks on the final day of the Personalization Summit. Additional featured speakers at the Personalization Summit include B. Joseph Pine II, author of "Mass Customization: The New Frontier in Business Competition," and industry luminaries Pehong Chen, CEO of Broadvision; Greg Peters, CEO of Vignette Corporation; Jason Olim, president and CEO of CDNOW Inc.; and Ann Winblad, co-founding partner of Hummer Winblad Venture Partners.

"Everything related to this event has been over the top. We knew there was strong interest from the outset, but this level of demand has surprised us all," said Christopher Locke, editor of personalization.com. "I chaired the business track at the first Internet World conference in New York in 1993, and this first Personalization Summit has many of the same potent tip-of-the-iceberg qualities. I think we're seeing a very large new industry segment right on the verge of going nova."

"Response to this event has been incredible," added Steve Larsen, senior vice president at Net Perceptions. "A year ago, an event like this wouldn't have been possible. Now it's a sell-out. Business is sending a message: Personalization is a critically important part of online business success."

The Personalization Summit, underwritten by Net Perceptions and personalization.com, brings together customers, partners, technology experts and industry leaders for two days of general sessions, breakout sessions and an exhibit fair focusing on the role of personalization in marketing today. Platinum sponsors of the Personalization Summit include net.Genesis, Personify Inc., Sun Microsystems Inc. and Vignette. Gold sponsors of the Personalization Summit include brightinfo.com, BroadVision Inc., Engage Technologies Inc., Andromedia Inc., IBM Corp. and RightPoint.

The Personalization Summit will focus on the technical, marketing and business aspects of personalization technologies and how they affect a company's bottom line. Attendees of the summit can expect to gain new understandings of today's advanced personalization technologies, valuable insights into how technologies can be utilized to heighten customer loyalty, and a clearer vision of what the new millennium holds for businesses on the Internet and beyond.

For more information about the Personalization Summit, please visit http://www.personalization.com

About Net Perceptions

Net Perceptions is the world's preeminent developer and supplier of real-time personalization solutions that enable Internet retailers to market to customers on a true one-to-one basis. The originator of the Realtime Recommendation Platform, which integrates collaborative filtering and automatically applies the optimum technology to whatever recommendation or personalization task is at hand. Net Perceptions' founders include the original team of University of Minnesota researchers who pioneered the concepts and applications of collaborative filtering. Net Perceptions products include Net Perceptions for E-commerce, Net Perceptions for Call Centers, Net Perceptions for Marketing Campaigns, Net Perceptions for Knowledge Management and the Net Perceptions Recommendation Engine. Based in Minneapolis, Net Perceptions is a publicly held company that operates additional offices in New York, San Francisco and London. More than 130 innovators have selected Net Perceptions solutions including: ART.com, Audio Book Clubs, Bertelsmann Online, Billboard Talent Net, CDnow, E!Online, eToys, Planet Direct, Publishers' Clearinghouse, SkyMall, Ticketmaster Online and Tower Records. Net Perceptions can be reached by calling 800-466-0711 or on the World Wide Web at http://www.netperceptions.com

Net Perceptions is a registered trademark of Net Perceptions. All other trademarks are the property of their respective owners. This news release contains forward-looking statements that involve a number of risks and uncertainties. Among the important factors that could cause actual results to differ materially from those indicated by such forward-looking statements are the company's limited operating history, delays in product development, development of the Internet market, changes in product pricing policies, competitive pressures, and the risk factors detailed from time to time in the company's periodic reports and registration statements filed with the U.S. Securities and Exchange Commission.

SOURCE Net Perceptions, Inc.