MINNEAPOLIS, July 19 /PRNewswire/ -- Net Perceptions(TM) Inc. (Nasdaq: NETP), the leading supplier of realtime personalization solutions, and Shop At Home Network (Nasdaq: SATH), today announced plans to deploy Net Perceptions for Call Centers software to provide personalized recommendations to Shop At Home customers.

"Implementing Net Perceptions is a key piece of our strategy to provide our customers a personalized shopping experience while at the same time increasing our average transaction, said Tim Engle, COO of Shop At Home Network. "Our call center handles over 6,500 inbound calls a day, and Net Perceptions will allow our sales team to make cross-sell recommendations that are personalized to the individual tastes and preferences of every customer who calls allowing us to provide the right product, to the right customer everytime."

Net Perceptions for Call Centers is based on the realtime personalization technology that has become the Gold Standard for today's most successful electronic and Internet marketers. In call centers, this technology becomes even more powerful because it works in concert with live agents. It continuously learns about each customer's tastes and preferences by quickly analyzing their individual purchase histories, and automatically learns more with every call. Drawing upon these learning's in realtime, Net Perceptions for Call Centers prompts call center agents with a different set of highly personalized cross-sell recommendations for every customer who calls. This level of personalization is a proven way to significantly increase sales per call. It also builds loyalty, because the consistent quality of the recommendations that customers receive makes them feel known, valued and understood as individuals every time they call -- even when they're talking to a call center's newest agent.

"Sooner or later, true one-to-one personalization is the route that all electronic retailers will have to take if they want to stay in the game," said Engle. "We believe that the level of our near and long-term success is reinforced by our being at the leading edge of the curve."

"Shop At Home is committed to providing their customers with a superior shopping experience. Net Perceptions will allow Shop At Home to better serve their network customers and give them a competitive edge," said Steven Snyder, president and CEO of Net Perceptions.

About Shop At Home

Shop At Home sells specialty consumer products, primarily collectibles, through interactive electronic media including broadcast, cable and satellite television and, increasingly, over the Internet. The Company currently provides online shopping at http://www.shopathomeonline.com and this fall plans to launch http://www.collectibles.com , which the Company intends to be the premier website for the sale of collectible products.

About Net Perceptions

Net Perceptions is the leading supplier of realtime personalization solutions that enable businesses to market to customers on a true one-to-one basis. Net Perceptions solutions increase new and repeat business by learning more about each customer's individual needs, tastes and preferences with every interaction, then making increasingly personalized product and service recommendations. Net Perceptions, based in Minneapolis, is a publicly held company which operates additional offices in New York, San Francisco, and London. Customers include many of the world's best known brands including: Art.com; Bertelsmann; Billboard TalentNet; CDnow; E!Online, Micron, SkyMall, Tower Records and Ticketmaster Online. For more information about Net Perceptions products visit http://www.netperceptions.com or call 800-466-0711.

Net Perceptions is a registered trademark of Net Perceptions. All other trademarks are the property of their respective owners.

This news release contains forward-looking statements that involve a number of risks and uncertainties. Among the important factors that could cause actual results to differ materially from those indicated by such forward-looking statements are the company's limited operating history, delays in product development, development of the Internet market, changes in product pricing policies, competitive pressures, and the risk factors detailed from time to time in the company's periodic reports and registration statements filed with the Securities and Exchange Commission.

SOURCE Net Perceptions