NEW YORK, Aug. 17 /PRNewswire/ -- Jupiter Online Advertising Event -- Net Perceptions(R), Inc. (Nasdaq: NETP) the leading supplier of real-time personalization solutions and Real Media, Inc., the leading provider of Internet ad management solutions, today announced a partnership agreement that combines Real Media's ad serving technology and Net Perceptions ad targeting solution. Playboy, the Los Angeles Times and Bloomberg.com are among the first companies that will benefit from the integration of these two technologies.
"Net Perception's understanding of the personalization marketplace combined with Real Media's leading ad management solution, offers web publishers the ideal vehicle for ad targeting capabilities," says Gil Beyda, Real Media's CTO.
Net Perceptions for Ad Targeting, dynamically optimizes advertising campaigns via an analysis of user and site wide click behavioral patterns. Net Perceptions can then provide Real Media's Open AdStream (OAS) ad server with a "user relevancy score", which is an indication of a user's probability of clicking based on past behavior and ad impression environmental variables. This optimizes ad placement based on an analysis of past individual user behavior, time of day, page, recency/frequency, user navigational patterns, user keyword searches and general user categorization strategies.
Open AdStream creates a list of ads (based on Open AdStream business rules logic) and hands the ads to Net Perceptions for selection. Net Perceptions then selects the most appropriate ad for the user.
Using the combined solution web publishers can deliver ads that are more optimally matched to the web visitor and the impression environment, increasing clickthrough rates, ad revenue and improving ROI for online advertisers. These two technologies enable web site publishers to interact with web visitors in real-time and help to deepen relationships with their customers, without impacting the way they do business today. Net Perceptions for Ad targeting also provides visualization and reporting tools which can directly quantify the system's marginal improvement to clickthrough rates.
"Net Perceptions is focused on helping Real Media customers improve their business results," said Steve Larsen, vice president of marketing and business development for Net Perceptions. "Our ad targeting technology augments Real Media's capabilities with real-time learning and optimization. The combined solution will improve clickthrough rates for publishers and advertisers."
About Real Media
Real Media, Inc. http://www.realmedia.com , founded in 1995 is the leading provider of ad management technology and software for Web publishers worldwide. Real Media's Open AdStream product enables publishers to create efficiencies in the placement of advertising and dynamic content across local or networked web sites. In addition, Real Media operates an exclusive network of more than 550 locally branded Web sites across the globe that can be aggregated to deliver high-quality, responsive audiences for leading-edge national and international advertisers. Real Media customers include most of the world's top Internet publishers, including The New York Times, Washington Post, Los Angeles Times and Playboy. For more information about Real Media's products and services visit http://www.realmedia.com or call 215-654-8376.
About Net Perceptions
Net Perceptions is the leading supplier of realtime personalization solutions that enable businesses to market to customers on a true one-to-one basis. Net Perceptions solutions increase new and repeat business by learning more about each customer's individual needs, tastes and preferences with every interaction, then making increasingly personalized product and service recommendations. Net Perceptions, based in Minneapolis, is a publicly held company which operates additional offices in New York, San Francisco, and London. Customers include many of the world's best known brands including: Art.com; Bertelsmann; Billboard TalentNet; CDnow; E!Online, Micron, SkyMall, Tower Records and Ticketmaster Online. For more information about Net Perceptions products visit http://www.netperceptions.com or call 800-466-0711.
Net Perceptions is a registered trademark of Net Perceptions. Open AdStream (OAS) is a registered trademark of Real Media, Inc. All other trademarks are the property of their respective owners.
This news release contains forward-looking statements that involve a number of risks and uncertainties. Among the important factors that could cause actual results to differ materially from those indicated by such forward-looking statements are the company's limited operating history, delays in product development, development of the Internet market, changes in product pricing policies, competitive pressures, and the risk factors detailed from time to time in the company's periodic reports and registration statements filed with the Securities and Exchange Commission.
SOURCE Net Perceptions
