CALABASAS, Calif.--(BUSINESS WIRE)--Dec. 16, 1999--Omnikron Systems Inc. announced today at its headquarters in Calabasas, Calif., that it has been established as the first Premier Partnership with Net Perception (Nasdaq:NETP) of Minneapolis, the industry's leading Web personalization vendor.
As a Premier Partner, Omnikron is the first company to be certified as a training and delivery arm to successfully implement Net Perceptions latest product release known as e-Commerce 5.0.
The Net Perceptions for e-Commerce 5.0 platform is a personalization engine and application that allows a Web site or call center, to make recommendations to customers based on the choices and buying patterns of previous visitors to the site.
"This product successfully combines our personalization recommendation engine with tools that allow sophisticated merchandising, integrated reporting and analysis," said Steven Snyder, Net Perceptions president and CEO. "The qualities of this latest version make it an incredibly powerful marketing tool. It dramatically strengthens our position as the world's most widely deployed real-time personalization solution for e-commerce."
Net Perceptions can play a vital role in any company's one-to-one marketing strategy, and by partnering with Net Perception, Omnikron has strengthened its ability to provide clients with an end-to-end e-business strategy.
"Aligning ourselves with Net Perceptions will further enhance Omnikron's reputation as a leading provider of strategic e-business solutions. This technology will help drive business into the 21st century, and the proven benefits of this real-time, dynamic learning personalization engine are increased browse-to-buy ratios and customer retention," said Avijit Datta, managing Director & VP, Sales and Services for Omnikron Systems Inc.