MINNEAPOLIS and NAMPA, Idaho, Aug. 18 /PRNewswire/ -- Micron Electronics, Inc. (Nasdaq: MUEI) today announced plans to deploy the industry's broadest application of personalization solutions to better serve its customers across multiple touchpoints. These enhancements center around the deployment of three personalization solutions from Net Perceptions (Nasdaq: NETP): Net Perceptions for E-Commerce, Net Perceptions for Call Centers and the Net Perceptions Recommendation Engine. This solutions package also includes a shopping assistant that uses the advice of tens of thousands of shoppers at MicronPC.com to help customers build systems that suit their needs.
As an award-winning supplier of PCs, notebooks, servers, and services Micron will make it much easier for customers who shop online at its MicronPC.com store to configure a PC specific to them. Then, throughout the life of that system, they will get customized recommendations to help them buy the appropriate software or peripherals based on their individual wants and interests. In addition, Micron's technical support capabilities will be enhanced by using preference based recommendation technology to serve technical support information targeted specifically to the customer at hand.
"About one third of our online shoppers are using the tool which enables them to get access to the buying preferences of peers. This is a significant advance towards the sort of experience we can see at sites such as CDnow, E!Online and Ticketmaster," said Michael Gale, Micron's Chief Web Officer.
Personalized Product and Support Offerings
To deliver this enhanced service, Micron is utilizing software from Net Perceptions, Inc., the preeminent developer of real-time personalization solutions, to provide 1:1 service to is online e-commerce, tech support and call center customers. Net Perceptions creates products which enable online retailers to combine real-time business intelligence with the ability to act easily on that knowledge to better serve their customers.
Micron's first personalized application "PC for ME" assists customers by implicitly understanding their interests and assisting in building a new computer system tailored especially to them. Future scheduled enhancements will allow that same customer to find software, accessories and peripherals that are tailored to their system and their taste. The same level of customer service will be available to Micron's call center customers.
"Micron's personalization applications represent an extremely visionary approach to serving online and real world customers," said Steven Snyder, president and CEO of Net Perceptions. "Offering customers both an enhanced shopping and service model based on their individual wants and needs is a powerful combination."
About Micron Electronics, Inc.
Micron Electronics, Inc. -- a recognized industry leader and direct vendor known for its award-winning products and services -- develops, manufactures and markets high-performance, competitively priced computing solutions for the small business, home, commercial and public sector markets. Its superior customer service and toll-free hardware technical support is available to customers on a 24- hour a day, seven day a week basis during the term of their warranty. Micron offers value and convenience through direct sales via the Internet @ http://www.micronpc.com , by fax at 208-893-7240 or by calling toll-free at 800-249-1179.
About Net Perceptions
Net Perceptions is the leading supplier of realtime personalization solutions that enable businesses to market to customers on a true one-to-one basis. Net Perceptions solutions increase new and repeat business by learning more about each customer's individual needs, tastes and preferences with every interaction, then making increasingly personalized product and service recommendations. Net Perceptions, based in Minneapolis, is a publicly held company which operates additional offices in New York, San Francisco, and London. Customers include many of the world's best known brands including: Art.com; Bertelsmann; Billboard TalentNet; CDnow; E!Online, Micron, SkyMall, Tower Records and Ticketmaster Online. For more information about Net Perceptions products visit http://www.netperceptions.com or call 800-466-0711.
Net Perceptions is a registered trademark of Net Perceptions. All other trademarks are the property of their respective owners.
This news release contains forward-looking statements that involve a number of risks and uncertainties. Among the important factors that could cause actual results to differ materially from those indicated by such forward-looking statements are the company's limited operating history, delays in product development, development of the Internet market, changes in product pricing policies, competitive pressures, and the risk factors detailed from time to time in the company's periodic reports and registration statements filed with the Securities and Exchange Commission.
SOURCE Net Perceptions
