Agreement Opens Door for Move of Advanced Personalization Solutions Into the
Burgeoning Home Products and Services Market
MINNEAPOLIS, Aug. 23 /PRNewswire/ -- Continuing its aggressive growth into the red-hot e-commerce market and further extending its reach into the home products and services market, Net Perceptions(TM) (Nasdaq: NETP) today announces a new agreement with living.com, the premier home products and services site that combines high-quality merchandise with personalized content and services in one online destination.
The integration of Net Perceptions technology on the http://www.living.com site will allow visitors to receive personalized suggestions based on their previous browsing patterns, style and color selections, and price range. In addition, Net Perceptions will further enhance living.com's ability to create more meaningful one-to-one relationships with its customers by helping to predict what customers value and then providing it to them on cue.
"living.com is intensely focused on creating a personal shopping experience for our customers that is quick, convenient and, most of all, fun," said Andrew Busey, chairman and chief web officer, living.com. "Customers are increasingly expecting more and more personalized interactivity on the Web, and we have chosen Net Perceptions to help address that need. Their leading-edge technology allows us to really strengthen our customer relationships by making dynamic recommendations to them throughout their shopping experience."
"living.com's ability to now assist people in finding items tailored to them based on taste is like having your own interior designer. However, this interior designer is available anytime you need them, knows every item you own and knows all of your unique preferences," said Steven Snyder, president & CEO, Net Perceptions. "Many shoppers in this category actively seek advice and recommendations on how to create a specific style in a room or home. Our products will help them do that seamlessly and easily,"
About living.com
Launched on July 26, 1999, Austin, Texas-based living.com is the first home products and services site that brings together a full spectrum of merchandise to allow consumers to create their own unique home environment in one online destination. Shaun Holliday, former CEO of Guinness Ireland, is the CEO of living.com. living.com was founded in 1998 by chairman and chief web officer Andrew Busey. living.com has raised a total of $41.5 million from Benchmark Capital, Austin Ventures, Pivotal Asset Management, GE Capital, Starbucks Corp., and Comdisco Inc.
About Net Perceptions
Net Perceptions is the leading supplier of realtime personalization solutions that enable businesses to market to customers on a true one-to-one basis. Net Perceptions solutions increase new and repeat business by learning more about each customer's individual needs, tastes and preferences with every interaction, then making increasingly personalized product and service recommendations. Net Perceptions, based in Minneapolis, is a publicly held company which operates additional offices in New York, San Francisco, and London. Customers include many of the world's best known brands including: Art.com; Bertelsmann; Billboard TalentNet; CDnow; E!Online, Micron, SkyMall, Tower Records and Ticketmaster Online. For more information about Net Perceptions products visit http://www.netperceptions.com or call 800-466-0711.
Forward looking statements and comments in this news release are made pursuant to safe harbor provisions of the Securities Exchange Act of 1934. Such statements relating to, among other things, the prospects for the companies to complete the transaction and enhance operating results, are necessarily subject to risks and uncertainties, some of which are significant in scope and nature. These risks may be further discussed in periodic reports and registration statements to be filed by the company from time to time with the Securities and Exchange Commission.
SOURCE Net Perceptions, Inc.
