This partnership produces the most powerful, automated merchandising and personalization solution available for productive ecommerce sites.

"Net Perceptions' understanding of the personalization marketplace, combined with brightinfo.com's powerful merchandising application enables eMarketers to deliver productive merchandising campaigns that are more optimally matched to the web visitor," says Cheryl Traverse, brightinfo.com's president and CEO. "The combined products offer true 'one-to-one' automated merchandising."

"Together with brightinfo.com, Net Perceptions will provide eMarketers with the tools to improve their merchandising campaigns, resulting in a more lucrative overall business," says Steven Snyder, president and CEO of Net Perceptions. "We believe that this combination will dramatically improve the success of web-based merchandising."

The vMerchant application delivers breakthrough browser-based technology for creating, managing and measuring merchandising and personalization campaigns, in real time. Easy to integrate, implement and use, vMerchant requires no programming knowledge, yet is robust and feature-rich. vMerchant provides a point-and-click solution that places direct control in the hands of eMarketers.

Net Perceptions interacts with customers on a one-to-one real-time basis, automatically learning more about their individual wants, needs and interests. The software works by predicting an individual's preferences and makes specific content/product recommendations accordingly. It "learns" about each individual's preferences through observing real-time behavior, such as click-throughs, recalling past behavior, and asking the individual to rate a number of relevant items. Then it pools this info with information gained from everyone else that shares similar interests and tastes. The engine draws upon this knowledge to predict what a new customer may want to see.

brightinfo.com's vMerchant application offers a front end distribution mechanism for Net Perceptions recommendations. Using these integrated products, eMarketers can automatically include personalized recommendations in their campaigns, resulting in a real-time, customized online selling process that will increase customer acquisition rates and the overall value of the customer.

About brightinfo.com

Brightinfo.com provides solutions that power the eMarketplace. The company's first product, vMerchant, is a web-based application that helps eMarketers attract and retain today's diverse range of customers through eMerchandising management -- a closed loop cycle of creating online branding and merchandising campaigns for products, content and services; personalizing each visitor's experience; and measuring results.

brightinfo.com, Inc., is located in Mountain View, and on the Internet at www.brightinfo.com.

About Net Perceptions

Net Perceptions is the leading supplier of realtime personalization solutions that enable businesses to market to customers on a true one-to-one basis across multiple touch points. Net Perceptions' solutions increase new and repeat business on the web and in call centers by learning more about each customer's individual needs, tastes and preferences with every interaction, then making increasingly personalized product and service recommendations.

Net Perceptions, based in Minneapolis, is a publicly held company (Nasdaq:NETP) which operates additional offices in New York, San Francisco, and England and a joint venture office in Japan. Customers include many of the world's best known brands including: Art.com; Bertelsmann; Billboard TalentNet; CDnow; E!Online, Micron, SkyMall, Tower Records and Ticketmaster Online. For more information about Net Perceptions products visit http://www.netperceptions.com or call 800/466-0711.

Note to Editors: brightinfo.com and vMerchant are trademarks of brightinfo.com. Net Perceptions is a trademark of Net Perceptions. All other marks are the property of their respective owners.